Growth Marketing Manager – EU

iHerb, LLC

Growth Marketing Manager leading paid acquisition and performance media growth across key EU markets. Focused on scaling customer acquisition and optimizing performance at iHerb.

Posted 5/13/2026full-timeRemote • California • 🇺🇸 United StatesSeniorLead💰 $77,234 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Manage paid media campaigns across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
Lead performance creative testing across paid social, search, display, app, and regional media platforms.
Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.
Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across EU markets.
Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

Requirements

What you’ll need

Experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses
Hands-on experience managing paid media campaigns across multiple EU markets
Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads
Experience with EU-specific performance platforms, or similar regional paid media channels
Strong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media
Proven ability to manage and optimize meaningful paid media budgets across multiple markets and channels
Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance
Experience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs
Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffs
Experience building creative testing frameworks and translating performance data into actionable creative recommendations
Proven experience as a hands-on performance marketer with deep expertise in paid media platforms, regional EU media ecosystems, creative testing, campaign optimization, and incrementality-based measurement
Ability to assess creative performance by hook, message, offer, format, audience, localization, and funnel stage
Highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse EU markets
Professional fluency or native-level fluency in English required
Professional fluency or native-level fluency in German, French, Italian, Polish or other European languages strongly preferred

Benefits

Comp & perks

Employees are eligible to participate in our medical, dental, vision, and basic life insurance programs
May enroll in our company’s 401(k) plan
Employees will also be eligible for Time Off and Paid Sick Leave
Paid holidays throughout the calendar year
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketinggrowth marketingpaid mediadigital acquisitioncampaign optimizationincrementality measurementattribution analysiscreative testing frameworksbudget managementdata analysis

Soft Skills

analytical skillscommunicationcollaborationleadershipstrategic thinkingproblem-solvingadaptabilitycreativityrelationship managementinsight generation