Growth Marketing Specialist

iHerb, LLC

Growth Marketing Specialist supporting execution and optimization of paid media campaigns across MEA markets for iHerb's health and wellness products.

Posted 5/13/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $43,340 - $75,000 per yearWebsite

About the role

Key responsibilities & impact

Execute and support paid media campaigns across assigned MEA markets
Manage day-to-day campaign operations across global and MEA-specific performance platforms
Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations
Monitor campaign performance daily
Support optimization of paid media campaigns against goals
Assist with budget pacing and reallocation recommendations
Support structured testing roadmaps
Coordinate performance creative workflows
Partner with creative, localization, and regional stakeholders
Analyze performance creative
Maintain campaign documentation, testing trackers, launch calendars
Prepare recurring performance reports and insights summaries
Work with analytics, data science, and measurement partners
Support agency, platform partner, and vendor coordination
Monitor MEA platform updates and regional media trends

Requirements

What you’ll need

1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations
Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels
Strong campaign operations skills
Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns
Ability to analyze campaign performance and identify practical optimization opportunities
Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate
Professional fluency or native-level fluency in English required
Professional fluency or native-level fluency in Arabic or Hebrew preferred

Benefits

Comp & perks

Employees (and their families) that meet eligibility criteria can participate in medical, dental, vision, and basic life insurance programs
Employees may enroll in 401(k) plan
Eligible for Time Off and Paid Sick Leave
Paid holidays throughout the calendar year
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinggrowth marketingpaid mediadigital marketingcampaign operationspaid searchpaid socialapp acquisitiondisplay advertisingretargeting

Soft Skills

analytical skillsoptimization skillscommunication skillscollaboration skills