Growth Marketing Manager – MEA

iHerb, LLC

Growth Marketing Manager at iHerb focusing on scaling customer acquisition in MEA markets. Managing paid media campaigns and optimizing performance strategies for diverse MEA markets.

Posted 6/10/2026full-timeRemote • 🇦🇪 United Arab EmiratesSeniorLeadWebsite

About the role

Key responsibilities & impact

Manage paid media campaigns across global and MEA-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
Lead performance creative testing across paid social, search, display, app, and regional media platforms.
Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.
Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across MEA markets.
Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

Requirements

What you’ll need

Proven experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.
Hands-on experience managing paid media campaigns across multiple MEA markets.
Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
Experience with MEA-specific performance platforms, or similar regional paid media channels.
Strong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media.
Proven ability to manage and optimize meaningful paid media budgets across multiple markets and channels.
Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance.
Experience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs.
Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffs.
Experience building creative testing frameworks and translating performance data into actionable creative recommendations.
Ability to assess creative performance by hook, message, offer, format, audience, localization, and funnel stage.
Professional fluency or native-level fluency in English required.
Professional fluency or native-level fluency in Arabic or Hebrew preferred.

Benefits

Comp & perks

Comprehensive benefits list available at www.iherbbenefits.com
Health and wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinggrowth marketingpaid mediadigital acquisitioncampaign optimizationincrementality measurementattribution analysiscreative testing frameworksbudget managementdata analysis

Soft Skills

analytical skillscommunicationcollaborationleadershipstrategic thinkingproblem-solvingcreativityadaptabilityrelationship managementinsight generation