IDERA Software

Marketing Operations Analyst

IDERA Software

contract

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Develop, maintain, and oversee data pipelines and architectures supporting the marketing and sales technology stack, including platforms such as Google Analytics, Google Tag Manager, HubSpot, Salesforce, and SQL-based sales and finance data sources
  • Drive alignment between marketing, sales, and business stakeholders by maintaining clear definitions across various objects and attributes across sales and marketing systems (i.e. contacts/leads source, funnel stages, etc.), documenting key data sources, workflows, and fields (including any dependencies on external systems), and proactively monitoring all core marketing and sales flows for consistency and reliability
  • Lead the modernization of the marketing technology stack, identifying opportunities to unlock new capabilities and efficiencies while ensuring accurate and meaningful data collection to analyze the impact of marketing campaigns on the customer buying journey and drive performance improvements
  • Collaborate cross-functionally to lead strategic and operational initiatives, structuring data-related challenges, conducting in-depth analysis, and delivering actionable insights to enhance marketing effectiveness and support the company’s rapid growth
  • Ensure the accuracy, integrity, and compliance of data collected across marketing and sales platforms, including maintaining adherence to GDPR and other relevant data protection regulations
  • Design, develop, and maintain comprehensive dashboards, reports, and processes to effectively communicate valuable insights to stakeholders across the organization
  • Reports to Sembi’s Director of Operations; regular interaction with senior management

Requirements

  • 3+ years of professional experience in a technical operations-related role or working with technical systems, with at least 1-2 of those years in Marketing Operations (preferably in B2B SaaS)
  • Preferred, not required: Bachelor’s degree in a technical or social science, mathematics, or engineering, or commensurate educational or professional experience
  • Bias for action, a learner’s mindset, and a strong work ethic
  • Experience with modern marketing and sales platforms like Google Analytics, Tag Manager, ZoomInfo, Pardot, HubSpot, and Salesforce
  • Experience with SQL Workbench or other similar visual database design tools
  • Experience integrating various technical systems via APIs
  • Strategic mindset with a demonstrated ability to leverage data to challenge assumptions and drive informed decision-making
  • Strong curiosity and passion for understanding and optimizing technical systems, with the ability to independently research, troubleshoot, and resolve complex issues
  • Commitment to continuous learning, including developing a deep understanding of the company’s products, target customer motivations, and B2B marketing best practices to contextualize data analysis and reporting
  • Strong organizational and multitasking skills, with the ability to take initiative, manage multiple projects simultaneously, maintain clear documentation, and communicate professionally with diverse stakeholder groups
  • Ability to embrace and enjoy working in a fast-paced, action-oriented culture under the umbrella of a larger supporting corporate parent (Sembi, Inc.)
  • Ensure accuracy, integrity, and compliance of data collected across marketing and sales platforms, including maintaining adherence to GDPR and other relevant data protection regulations