IDERA Software

Sales

• Identify and pursue new sales opportunities using structured qualification methodologies (e.g., BANT or similar frameworks)
• Drive revenue growth from both new logos and existing LANSA customers within an assigned territory
• Develop and execute territory and account plans aligned to revenue targets
• Manage a high-volume pipeline of qualified opportunities through the full sales cycle
• Present LANSA BI’s value proposition to technical, operational, and executive audiences
• Build strong relationships with IT leaders, business analysts, and C-level stakeholders
• Provide accurate and timely sales forecasts, pipeline updates, and territory reporting
• Collaborate with marketing, pre-sales, and partner teams to accelerate deal progression
• Maintain deep knowledge of LANSA BI capabilities, competitive landscape, and industry trends

BI Sales Specialist

Product Marketing

• Define positioning and messaging across multiple buyer personas, including product leaders, engineers, data teams, and executive decision-makers
• Own enterprise-grade value narratives, including build-vs-buy, scalability, security, and total cost of ownership
• Develop core messaging frameworks that support long sales cycles, technical evaluations, and executive-level justification
• Continually refresh messaging across the website, campaigns, product launches, and content assets
• Align product stories with customer pain points, industry trends, and use cases
• Act as a trusted partner to Product and Sales, translating product strategy into clear value propositions, enablement, and messaging that directly supports revenue and customer adoption
• Plan and execute product launches and feature rollouts across channels
• Partner with Product and Engineering to understand roadmaps and turn updates into market-ready narratives
• Work cross-functionally to deliver launch assets (emails, landing pages, webinars, blog posts, etc.)
• Collaborate with Sales to refine Ideal Customer Profiles (ICPs) and use case priorities
• Create sales collateral that supports enterprise and mid-market deal cycles, including pitch decks, battle cards, ROI narratives, and objection-handling guides
• Partner closely with Sales on deal strategy, competitive positioning, and messaging for priority opportunities
• Support technical evaluations and POCs with clear positioning, use-case framing, and differentiation
• Enable partners and resellers with messaging that supports white-labeling, embedded use cases, and platform differentiation
• Conduct market, competitive, and user research to inform positioning and content direction
• Gather feedback from Sales, customers, and Support to refine messaging and roadmap alignment
• Monitor competitor shifts and industry narratives to identify gaps and opportunities
• Translate win/loss insights and sales feedback into actionable positioning and enablement improvements
• Maintain a clear point of view on why we win in competitive and build-vs-buy scenarios

Senior Product Marketing Manager

• Define positioning and messaging across multiple buyer personas
• Own enterprise-grade value narratives
• Develop core messaging frameworks that support long sales cycles
• Continually refresh messaging across the website and campaigns
• Align product stories with customer pain points
• Plan and execute product launches and feature rollouts across channels
• Collaborate with Sales to refine Ideal Customer Profiles and use case priorities
• Conduct market, competitive, and user research

BI Sales Specialist

Senior Product Marketing Manager

Senior Product Marketing Manager – YellowFin