IDERA Software

Sales Engineer

• Partner with Account Executives to understand customer needs and demonstrate how APILayer’s SERP and Scraping APIs solve their data challenges.
• Conduct technical demos, POCs, and proof-of-value exercises, showing API integration, data accuracy, and performance.
• Provide technical guidance during the sales cycle, addressing complex API, rate-limiting, or scraping scenarios.
• Collaborate with product and engineering teams to resolve customer challenges and provide feedback on API improvements.
• Support product launches and GTM campaigns for our SERP and Scraping APIs.
• Build demo environments, tutorials, and onboarding tools for internal teams and customers.
• Create technical collateral, SDK examples, and integration guides that help developers and enterprises adopt our APIs quickly.
• Capture customer feedback to influence roadmap priorities, features, and GTM messaging.
• Serve as a technical advocate for APILayer in internal presentations, webinars, and customer meetings.
• Identify opportunities to improve both the sales process and GTM strategy for API adoption.
• Stay up-to-date on search engine and web data trends, scraping techniques, and API best practices.

Sales

• Create and execute the Americas Sales strategy working with the Sales Manager
• Attend weekly sales meetings to review pipeline and sales forecasts
• Achieve quarterly and full year revenue goals for the assigned territory
• Work with Product Management to ensure the “voice-of-the-customer” is heard in product development and delivery
• Act as the thought leader for the US market by developing and communicating insights so that BitTitan is better positioned to serve the region
• Provide support, insights, and account management to BitTitan customers
• Serve as the BitTitan point person in understanding their assigned accounts’ strategies to match BitTitan product solutions to identified opportunities
• Identify new revenue opportunities in new accounts and expand existing relationships in managed accounts to maximize sales performance
• Understand and identify opportunities for customers and be conversant in all product offerings of the company
• Demonstrate strong sales, technical, and communication skills with an emphasis on consultative solutions selling
• Collaborate effectively with other marketing, product, and salespeople in identifying, developing, and closing sales
• Think and act independently within a fast-paced, startup-mentality driven environment especially when a relationship issue exists
• Escalate account problems appropriately to management by clearly defining the situation and proposed solutions

Solution Sales Specialist

• Drive Technical Wins in Sales Cycles
• Improve Activation & Time-to-Value
• Own Proof of Concepts (POCs)
• Bridge Sales, Product, and Engineering
• Build Scalable Technical Assets

Sales Engineer – API, Developer Platform

Product Manager

• Be the internal authority on the ISV embedded analytics buyer – deeply understand how ISVs evaluate, purchase, embed, brand, and monetize analytics within their SaaS products.
• Conduct ongoing customer discovery through interviews, customer calls, advisory boards, and win/loss analysis to maintain a sharp understanding of customer needs, buying criteria, and unmet problems.
• Monitor the competitive landscape across embedded BI and analytics – track competitors, emerging players, and technology trends, and translate those insights into strategic recommendations.
• Synthesize customer and market intelligence into clear, compelling narratives that inform product strategy, roadmap priorities, and go-to-market positioning.
• Be hands-on with the product – install, configure, and use Yellowfin as your target customers would, understanding the embedded integration experience from the perspective of both ISV developers and their end users.
• Own and shape the Yellowfin product strategy for the ISV and embedded analytics segment, ensuring the roadmap reflects real market opportunities and is differentiated against the competition.
• Partner with engineering leadership to translate strategic priorities into a well-sequenced roadmap, clearly communicating the ‘why’ behind prioritization decisions to internal stakeholders.
• Define and articulate compelling product positioning and value propositions that resonate with ISV buyers, their technical evaluators, and the end users of embedded analytics.
• Identify and evaluate opportunities for new capabilities, partnerships, or market expansions that align with Yellowfin’s embedded analytics growth strategy.
• Communicate product strategy and roadmap confidently to executive leadership, sales, and marketing – ensuring all teams are aligned and energized around a shared direction.
• Work closely with sales teams to help them identify, qualify, and win ISV opportunities – providing the customer and product knowledge that gives them confidence in competitive situations.
• Help product marketing create sales enablement materials including personas, use cases, competitive battle cards, and solution narratives tailored to the ISV embedded analytics buyer journey.
• Participate in strategic sales cycles as a product expert – joining customer conversations, delivering product demos, and helping prospects understand how Yellowfin solves their specific embedded analytics challenge.
• Partner with marketing to develop messaging, campaigns, and content that effectively reaches ISV buyers and positions Yellowfin as the preferred embedded analytics platform.
• Support successful product launches by coordinating go-to-market readiness across sales, marketing, and customer success teams, including webinars, release communications, and field enablement.

Chief of Staff

• executing growth and operating initiatives
• obtaining data, analyzing it, and summarizing findings
• identifying opportunities for improvement, and owning the execution of those opportunities
• cross-functional leadership
• learning the intricacies of Idera’s world-class business model with a career development path to becoming a Brand General Manager.