IDERA Software

Product Marketing

• Own positioning and messaging for our API products
• Plan and execute product launches and feature announcements
• Write high-quality, developer-facing content
• Partner with product and engineering to develop deep product knowledge
• Collaborate with docs/DX team to improve the developer journey
• Conduct win/loss analysis, customer interviews, and competitive research
• Define and track product marketing metrics

Senior Product Marketing Manager

Growth Marketing

• Own and drive our growth experimentation roadmap
• Identify and test new channels and tactics for reaching developers and technical buyers
• Build and optimize signup, onboarding, and activation funnels
• Set up tracking, dashboards, and experiment frameworks
• Run rapid A/B and multivariate tests

Senior Growth Hacker

• Own positioning and messaging for our API products, grounded in a real understanding of the technical capabilities and how developers evaluate them.
• Plan and execute product launches and feature announcements, from technical narrative to go-to-market assets.
• Write high-quality, developer-facing content: landing pages, launch posts, comparison pages, email sequences, in-product copy, and sales enablement materials.
• Partner with product and engineering to develop deep product knowledge. You should be comfortable reading docs, testing the API yourself, and asking sharp technical questions.
• Collaborate with the docs/DX team to improve the developer journey: onboarding flows, quickstarts, and the overall experience of evaluating and adopting the API.
• Conduct win/loss analysis, customer interviews, and competitive research to sharpen messaging and inform roadmap conversations.
• Define and track the metrics that matter for product marketing: activation, adoption, and content performance.
• Act as the developer's internal voice and the product's external voice.

Senior Product Marketing Manager

Senior Growth Hacker

Senior Product Marketing Manager – APILayer