Senior Product Marketing Manager – APILayer

IDERA Software

Senior Product Marketing Manager at Idera creating high-quality developer-focused content for APIs. Collaborating across product, sales, and marketing to optimize developer engagement.

Posted 7/14/2026contractRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a strong technical background, exceptional writing skills, and a deep understanding of user experience and content design. Capable of collaborating cross-functionally with engineering and product teams to enhance developer engagement and product adoption.

Highest-signal resume keywords

5+ Years In Product MarketingTechnical BackgroundExceptional Writing SkillsStrong UX And Content DesignCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingDeveloper MarketingTechnical WritingContent CreationMetrics TrackingWin/Loss AnalysisCompetitive ResearchAPI TestingContent Performance AnalysisMessaging Development

Soft Skills

Proactive AttitudeSelf-DirectedExcellent Verbal CommunicationCollaboration Skills

Industry Keywords

Developer EngagementGo-To-Market StrategyOnboarding FlowsDeveloper JourneySales Enablement Materials

About the role

Key responsibilities & impact

Own positioning and messaging for our API products, grounded in a real understanding of the technical capabilities and how developers evaluate them.
Plan and execute product launches and feature announcements, from technical narrative to go-to-market assets.
Write high-quality, developer-facing content: landing pages, launch posts, comparison pages, email sequences, in-product copy, and sales enablement materials.
Partner with product and engineering to develop deep product knowledge. You should be comfortable reading docs, testing the API yourself, and asking sharp technical questions.
Collaborate with the docs/DX team to improve the developer journey: onboarding flows, quickstarts, and the overall experience of evaluating and adopting the API.
Conduct win/loss analysis, customer interviews, and competitive research to sharpen messaging and inform roadmap conversations.
Define and track the metrics that matter for product marketing: activation, adoption, and content performance.
Act as the developer's internal voice and the product's external voice.

Requirements

What you’ll need

5+ years in product marketing, developer marketing, or a closely related role, ideally at a company selling to developers.
A technical or highly technical background (prior experience as a developer, solutions engineer, technical writer, or similar is strongly preferred. You should be able to read code and hold your own in a technical conversation).
Exceptional writing skills. You can turn complex technical concepts into clear, compelling, jargon-free content, and you genuinely enjoy the craft of writing.
A strong sense of UX and content design: you think about how information is structured and consumed, not just what it says.
Native or near-native English fluency and excellent verbal communication skills.
A proactive, self-directed attitude. You spot opportunities, propose solutions, and move projects forward without needing detailed direction.
Comfort working independently with minimal supervision, while staying aligned with team goals and priorities.
Strong cross-functional collaboration skills, especially with engineering and product teams.

Benefits

Comp & perks

Flexible work arrangements