Field Account Manager
Agero, Inc.
Senior Manager, B2B Marketing
Ibotta
full-time
Posted on:
Location Type: Hybrid
Location: Denver • Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $113,000 - $130,000 per year
Job Level
Senior
About the role
- Lead ABM team covering CRM, inbound and customer lifecycle marketing efforts.
- Develop and scale programs that drive acquisition, onboarding, engagement, and retention.
- Manage, coach, and develop a team of B2B marketers, ensuring strong execution, collaboration, and professional growth.
- Define and oversee customer lifecycle programs that nurture prospects and support onboarding.
- Direct the strategic use of HubSpot and Salesforce for campaign automation, segmentation, and reporting.
- Manage media and program budgets, allocating spend effectively across inbound and paid channels to deliver ROI.
- Partner with sales, product marketing, and leadership to ensure lifecycle marketing efforts support broader revenue and retention goals.
- Track campaign KPIs and funnel metrics, translating insights into strategy adjustments and performance improvements.
- Shape inbound marketing programs that leverage content, automation, and lead nurturing to accelerate pipeline growth.
- Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.
Requirements
- 8+ years of experience in B2B marketing, with a focus on ABM, customer lifecycle marketing, retention, and upsell strategies in the enterprise segment.
- 2+ years of management experience
- Proven experience in B2B marketing leadership, ideally managing teams focused on CRM, lifecycle, or demand generation.
- Proficiency with HubSpot and Salesforce; ability to guide platform strategy and execution oversight.
- Experience managing marketing budgets with a focus on ROI and growth outcomes.
- Strong understanding of inbound marketing strategies and customer lifecycle frameworks.
- Excellent analytical, communication, and stakeholder management skills.
- Background in enterprise SaaS, technology, or B2B industries preferred.
- Candidates must live in the United States.
- Applicants must be currently authorized to work in the United States on a full-time basis.
Benefits
- competitive pay
- flexible time off
- benefits package (including medical, dental, vision)
- Lifestyle Spending Account
- Employee Stock Purchase Program
- 401k match
- Equity included in overall compensation package
- Total compensation includes a variable component in addition to base salary
- Denver office perks include paid parking, snacks, and occasional meals
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingABMcustomer lifecycle marketingretention strategiesupsell strategiescampaign automationsegmentationreportinginbound marketinglead nurturing
Soft skills
leadershipcoachingcollaborationprofessional growthanalytical skillscommunication skillsstakeholder management
