Demand Generation Manager
Enable
Account-Based Marketing Manager
Kontakt.io
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute end-to-end ABM campaigns targeting high-value accounts, with a focus on personalized marketing initiatives that drive engagement and sales growth.
- Partner closely with sales to understand account needs, challenges, and goals—aligning marketing efforts to support and maximize account success.
- Create and deliver multi-channel campaigns (email, direct mail, digital ads, events, webinars, etc.), tailoring strategies and tactics to each account for maximum impact.
- Collaborate with content, digital, and creative teams to produce personalized assets and messaging that resonate with key accounts.
- Build strong relationships with sales, customer success, and product teams to ensure ABM efforts are fully aligned and deliver a seamless experience for target accounts.
- Coordinate with internal teams to plan and execute account-specific events, webinars, and thought leadership content aligned with the broader ABM strategy.
- Track and analyze ABM campaign performance using platforms like Salesforce, 6sense, and other analytics tools to monitor engagement, conversions, and ROI.
- Leverage data-driven insights to optimize and refine ABM strategies, ensuring continuous improvement and effectiveness.
- Plan and manage high-touch, personalized events (virtual and in-person) such as exclusive webinars, roundtables, and industry gatherings for target accounts.
- Collaborate with content teams to develop tailored collateral, case studies, and presentations that align with the interests and needs of key personas within each account.
Requirements
- 3+ years of experience in B2B marketing, with a focus on Account-Based Marketing (ABM), ideally within the tech or healthcare environment
- Proven experience designing and executing successful ABM campaigns, with a strong track record of driving engagement
- Solid understanding of ABM tools and platforms (Salesforce, 6sense, etc) for campaign execution and reporting
- Excellent collaborative mindset and experience working directly with sales teams to develop and execute marketing programs that drive engagement and close deals faster
- Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining attention to detail
- Excellent communication skills, with the ability to explain complex strategies and tactics to both marketing and sales teams
- A creative “brand experience” mindset with the ability to think strategically and execute tactically
- Comfortable with data analysis and using insights to optimize marketing efforts
