Marketing

• Develop and execute end-to-end ABM campaigns targeting high-value accounts, with a focus on personalized marketing initiatives that drive engagement and sales growth.
• Partner closely with sales to understand account needs, challenges, and goals—aligning marketing efforts to support and maximize account success.
• Create and deliver multi-channel campaigns (email, direct mail, digital ads, events, webinars, etc.), tailoring strategies and tactics to each account for maximum impact.
• Collaborate with content, digital, and creative teams to produce personalized assets and messaging that resonate with key accounts.
• Build strong relationships with sales, customer success, and product teams to ensure ABM efforts are fully aligned and deliver a seamless experience for target accounts.
• Coordinate with internal teams to plan and execute account-specific events, webinars, and thought leadership content aligned with the broader ABM strategy.
• Track and analyze ABM campaign performance using platforms like Salesforce, 6sense, and other analytics tools to monitor engagement, conversions, and ROI.
• Leverage data-driven insights to optimize and refine ABM strategies, ensuring continuous improvement and effectiveness.
• Plan and manage high-touch, personalized events (virtual and in-person) such as exclusive webinars, roundtables, and industry gatherings for target accounts.
• Collaborate with content teams to develop tailored collateral, case studies, and presentations that align with the interests and needs of key personas within each account.

Account-Based Marketing Manager

In-House Marketing Agent

Senior Support Consultant – Technical Marketing

Lead, Solutions Marketing

Marketing Coordinator

Marketing Technologist – Enrollment Management