Create a strategic account penetration plan to identify and create qualified sales opportunities within target accounts for Account Executives.
Manage inbound lead activity, qualifying active buying interest and developing opportunities in prospect accounts.
Conduct business dealings with C-suite level executives to create a superior experience and enable effective sales follow-up.
Report to the Director of Account Development.
Leverage onboarding and continuous training to be an expert on company, industry, and product benefits and features.
Research to identify the right people within target accounts and members of the buying team.
Coordinate personalized, multi-channel, multi-threaded outbound activities targeting various buying personas.
Craft customized messages based on prospect value drivers and economic motivators.
Manage and overcome prospect objections and consistently achieve monthly qualified opportunity quotas.
Update prospect interactions in Salesforce.com and understand corporate budgets, decision-making timeframes, customer goals, and key decision-makers.
Requirements
At least one year of relevant work experience.
Experience engaging with multiple executive levels within an organization; familiarity with marketing and sales is a plus.
Pre-call planning, opportunity qualification, objection handling, call structure and control, time and territory management.
Proven track record of achieving measurable sales goals in a sales environment where accurate entry and management of lead data in a CRM system was required.
Proficient with standard corporate productivity tools (email, voicemail, MS Office).
Experience with email and social media (LinkedIn, Twitter, etc.).
Sales training and salesforce.com experience a plus.