Marketing

• Maintain and update key marketing platforms including: CRM / Email Automation tools, Website & Landing Pages, Referral & Loyalty Programs, Tracking, tagging, and analytics dashboards.
• Coordinate with internal teams (Design, Dev, Product, CRM) to ensure correct implementation of assets and features.
• Test new releases or updates and report bugs or issues to the PMM.
• Assist in building and optimizing automated flows (welcome, re-engagement, retention).
• Prepare content uploads for websites, CRM, or landing pages following brand and compliance guidelines.
• Support the setup of A/B tests and report key insights to improve conversion and engagement.
• Track performance of marketing tools (email deliverability, journey completion rates, funnel conversion).
• Support the creation and maintenance of dashboards in collaboration with the BI team.
• Collect feedback from users and internal stakeholders to identify areas for improvement.
• Maintain up-to-date internal documentation (release logs, naming conventions, setup guides).
• Ensure all platforms follow consistent standards for tagging, data collection, and automation.
• Support onboarding and training materials for new users of marketing tools.

Senior Marketing Manager

Account Manager

• Lead, mentor, and motivate a team of Account Managers to consistently achieve individual and team targets.
• Monitor team performance through KPIs, providing regular feedback, coaching, and performance improvement plans where needed.
• Oversee client relationship management, ensuring high levels of client satisfaction, retention, and engagement.
• Support team members in onboarding new clients, handling objections, and effectively presenting the company’s products and services.
• Act as the escalation point for complex client issues and ensure timely and professional resolution.
• Ensure full compliance with AML, KYC, and internal policies across all team activities.
• Maintain strong knowledge of the company’s products, trading platforms, and market conditions, ensuring the team is always up to date.

Account Manager – Team Leader

Business Development Rep

• Lead, mentor, and manage a team of Business Development Executives, ensuring strong performance and target achievement
• Develop and implement regional business development strategies, including market entry plans and growth initiatives
• Oversee market research and analysis to identify new opportunities, trends, and competitive positioning
• Build and maintain strong relationships with key affiliates and partners, acting as the main escalation point when needed
• Travel across LATAM markets to represent HFM, lead events, and strengthen regional presence
• Oversee and support negotiations and the closing of agreements with affiliates and strategic partners
• Coordinate business development activities across the region, ensuring alignment with company objectives
• Collaborate with internal stakeholders to ensure effective execution of strategies and campaigns
• Support the training and development of both team members and internal staff on regional markets and opportunities

Business Development Executive – Team Leader

• Researches and analyses the market to identify new opportunities, emerging trends, and the competitive landscape.
• Manages and coordinates business development activities across the region.
• Supports and trains other staff at HFM’s offices.
• Builds and maintains strong relationships with affiliates, both remotely and in person.
• Develops and executes business development plans to achieve company goals, which can include market entry strategies, sales campaigns, and partnership initiatives.
• Collaborates with internal teams to implement and execute business strategies.
• Negotiates and finalizes agreements with affiliates and partners.

Business Development Executive

Growth Marketing

• Lead strategic exercises such as review of a potential new product or market, assessing internal improvement areas, etc., that will inform the long-term planning of the company.
• Proactively identify long-term opportunities and strategic “big bets” for the company by consolidating input from several sources including external market developments, competitor moves and own assessment, to assess, evaluate ROI and propose the most impactful initiatives.
• Support the development and sign-off of the company’s annual business plan, which captures the company’s strategy and targets and will include the selected initiatives.
• Prepare and deliver presentations, dashboards and other reports to communicate findings to relevant stakeholders (e.g. senior management).
• Collaborate with senior leaders across functions to align the organization’s goals and priorities.

Senior Growth Strategy Analyst

Product Manager

• Define and execute the long-term product strategy and roadmap, aligned with the company’s strategy.
• Lead, mentor, and grow a high-performing team of Product Managers, Business Analysts and Product Operations Specialists to deliver high-impact features.
• Oversee the development and enhancement of platforms, products and features working backwards from the client needs.
• Collaborate closely with Compliance to ensure all product features align with global regulatory frameworks.
• Use data, client feedback, and market insights to improve product performance.
• Own the lifecycle of all trading products, platforms, and related features; from ideation to development, launch, performance monitoring, re-iteration, growth, maturity and retirement.
• Act as the bridge between Departments and Senior Leadership to align technical feasibility with commercial goals.

Senior Marketing Manager

Account Manager – Team Leader

Business Development Executive – Team Leader

Business Development Executive

Senior Growth Strategy Analyst

Head of Product