Paid Social Media Specialist

HFM

Paid Social Media Specialist managing acquisition campaigns for HFM, a leading multi-asset broker. Executing, optimizing, and analyzing campaigns across various social media platforms.

Posted 7/23/2026full-timeLarnaca • 🇨🇾 CyprusJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social acquisition channels, with a strong focus on performance metrics such as CPA, ROAS, and LTV. Proficient in utilizing analytics tools to drive insights and improve campaign effectiveness within the forex/CFD industry.

Highest-signal resume keywords

Paid Social AdvertisingMeta AdvertisingCampaign Performance AnalysisData-Driven Decision MakingForex/CFD Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementPerformance MarketingLead GenerationBidding StrategiesAttribution Models

Soft Skills

Strong Communication SkillsCollaborative Team PlayerSelf-Motivated

Tools & Technologies

Meta Ads ManagerTikTok Ads ManagerTelegram Ads ManagerX AdsGoogle AnalyticsPower BILooker StudioGoogle Tag Manager

Certifications & Qualifications

BSc/BA in MarketingBSc/BA in CommunicationsBSc/BA in Media

Industry Keywords

ForexCFDTrader Acquisition FunnelsMarketing Regulations

About the role

Key responsibilities & impact

Execute the day-to-day management and optimization of paid social acquisition channels.
Launch, monitor, and scale performance campaigns focused on driving Leads, FTDs, CPA, ROAS, and LTV.
Actively manage and build campaigns inside ad platforms, including Meta Ads Manager, TikTok Ads Manager, Telegram Ads Manager, and X Ads.
Implement testing frameworks for creatives, funnels, target audiences, bidding strategies, and landing pages.
Analyze day-to-day campaign performance to provide actionable insights.
Ensure tracking accuracy, monitor pixel implementation, and work with attribution models under the guidance of the Paid Social Media Manager.
Partner closely with creative, compliance, and product teams to design high-converting assets while adhering to strict forex/CFD marketing regulations.

Requirements

What you’ll need

2–4 years of hands-on paid social experience, with a solid understanding of the forex/CFD industry and trader acquisition funnels.
BSc/BA in Marketing, Communications, Media, or a related field.
Strong, hands-on expertise in Meta advertising, with practical experience navigating TikTok, Telegram, and X ad networks.
Data-driven mindset with experience using tools like Power BI, Looker Studio, Google Analytics, and Excel to pull reports and analyze trends.
Practical familiarity with tracking tools, attribution setups, and analytics solutions like Google Tag Manager.
Self-motivated, collaborative team player with strong communication skills and total fluency in English.
Applicants must be eligible or have legal authorization to work in the country where the position is based.

Benefits

Comp & perks

Hybrid Work Model (2 days working from home)
Monthly Wolt Vouchers
Comprehensive Health & Life Insurance
Provident Fund (Upon completion of the trial period)
Summer Short Fridays (August)
Additional Paid Annual Leave (up to 30 days, based on years of service)
Birthday Leave
Training & Education Allowance
Udemy Business access
Gym Membership
Referral Bonus Program
Additional Support
Visa Sponsorship and Relocation Assistance