Groundfloor Finance

Performance Marketing

• You will be the go-to resource to grow our user base and brand awareness.
• Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation to achieve new customer revenue objectives.
• You own the performance marketing engine: personally executing paid campaigns across Google Ads, Meta, and LinkedIn—setting up targeting, optimizing bid strategies, analyzing performance daily, and partnering with our creative team to develop and test ad variations that exceed target goals.
• Utilize growth hacking techniques to identify and test new channels and tactics that can lead to significant user growth.
• You expand acquisition channels strategically: establishing affiliate partnerships, negotiating terms, implementing tracking, and working with our partnerships team to scale what works while cutting what doesn't.
• Build and maintain analytics infrastructure: dashboards, UTM tracking, conversion tracking, and attribution models to measure campaign performance.
• You are fluent across the full spectrum of digital marketing channels (paid search and social, SEO/SEM, email and lifecycle marketing, ABM) with hands-on experience personally building, launching, and optimizing multi-channel campaigns without relying solely on agencies or vendors.
• Drive an ambitious cross-platform roadmap to maximize Groundfloor brand awareness, customer acquisitions, lifetime value (LTV), and optimized acquisition cost (CAC, CPA).
• Design and inform new A/B test optimization strategies, measurement frameworks, creative, landing experiences, and other game-changing program initiatives.

Senior Performance Marketing Manager

Growth Marketing

• Execute high-impact initiative to drive brand awareness and customer acquisition.
• Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation.
• Improve funnels from lead to onboarding while product owns onboarding to customer conversion.
• Utilize growth hacking techniques to identify and test new channels.
• Plan and execute marketing efforts that drive customer acquisition, onboarding, and engagement.
• Build and maintain analytics infrastructure: dashboards, UTM tracking, conversion tracking, and attribution models.
• Drive an ambitious cross-platform roadmap to maximize brand awareness and customer acquisitions.
• Design and inform new A/B testing optimization strategies, measurement frameworks, creative, landing experiences, and other initiatives.

Senior Growth Marketing Manager

Content Manager

• Develop our investor education framework and editorial roadmap to help everyday investors understand private credit and our products.
• Create clear, differentiated messaging that builds trust and sets us apart.
• Design and execute lifecycle email campaigns in HubSpot.
• Test, analyze, and optimize everything for engagement and conversion.
• Write and oversee educational articles, conversion-focused landing pages, and campaign assets that drive awareness and action.
• Partner with design and compliance to keep content both engaging and compliant.
• Track what’s working. Open rates, CTRs, conversion rates, and organic traffic.
• Use insights to refine our strategy and increase ROI.

Senior Content Strategist

• Own Groundfloor Lending’s demand generation strategy and execution across all channels.
• Build and manage full funnel campaigns (paid digital, SEO/SEM, email nurture, ABM, events, partnerships, and more).
• Launch and optimize campaigns with a data driven approach to tracking and reporting.
• Develop scalable systems to measure ROI, attribute pipeline impact, and improve performance.
• Partner with Sales and Revenue to align on pipeline targets, accelerate deals, and optimize conversion.
• Collaborate cross functionally to refine messaging, audience targeting, and funnel strategies.
• Lead, mentor, and grow a high performing marketing team while maintaining a hands on role.
• Stay ahead of emerging marketing channels and tools; test, analyze, and double down on what works.

Director, Demand Generation

System Administrator

• Administer and expand core platforms, including Jumpcloud, Google Workspace, and other SaaS and cloud-based systems
• Resolve IT issues through the Service Desk (Jira Service Desk), offering prompt, clear, and effective resolutions
• Collaborate with the IT team and Director of IT to streamline workflows, enhance automation, and minimize repetitive issues
• Ensure systems are configured for scalability, resilience, and security in a distributed workforce
• Support implementation of security tools (such as SentinelOne EDR) and basic security practices, escalating larger security initiatives to the Director of IT
• Document solutions and train users to leverage our tools effectively
• Deliver high-quality end-user support and continuously improve the corporate IT environment

Senior Systems Administrator

Human Resources

• We’re looking for a high-energy, proactive, and detail-oriented Employee Experience Coordinator to join our team. In this role, you’ll bring our culture to life by planning events, hosting new hire orientation, supporting ERGs, and making sure our Atlanta office is a welcoming and engaging place to work. You’ll be the face of our employee experience, helping to create memorable moments that connect, inspire, and support our people.
• This is a hybrid role based in Atlanta, with at least 2 days per week in-office. It’s ideal for someone who loves creating connections, thrives on event planning and organization, and is passionate about building an inclusive and engaging employee experience.
• Groundfloor is a remote-friendly, hyper-growth wealthtech company based in Atlanta. We value Kindness, Trustworthiness, Agility, Authenticity, Diversity, Persistence, and Accountability, and we look for teammates who embody these values in their everyday work.
• THIS JOB MIGHT BE FOR YOU IF:
• You lead with kindness, making people feel welcome and supported in every interaction.
• You’re energized by creating meaningful experiences for employees.
• You’re proactive and resourceful, solving small problems before they become big ones.
• You thrive in fast-paced environments and adapt quickly when priorities shift.
• You enjoy bringing people together through events and shared experiences.
• A DAY IN THE LIFE:
• Employee Experience & Engagement:
• Host and improve new hire orientation sessions (culture, values, introductions).
• Help plan and coordinate company-wide events (onsite, virtual, and team-building).
• Partner with and support Employee Resource Groups (ERGs).
• Gather employee feedback on engagement and suggest improvements.
• In-Office Experience (2 days/week):
• Maintain office cleanliness and ensure the space is welcoming for employees and visitors.
• Take inventory of snacks and drinks, and order supplies as needed.
• Manage relationships with vendors related to office operations and experience.
• Organize and maintain the storage closet to keep office supplies accessible and tidy.
• Manage badge access and ensure smooth handling of facilities requests.
• Coordinate onsite events and team gatherings.
• Provide a positive, supportive presence for employees and visitors.

Employee Experience Coordinator

People Operations

• Post and update job openings on career sites and internal channels with accuracy and authenticity.
• Schedule interviews and coordinate calendars for candidates and hiring teams, adjusting with agility when plans change.
• Communicate with candidates to provide updates, answer questions, and ensure a positive experience built on kindness, trust, and professionalism.
• Keep applicant tracking systems (ATS) up to date with candidate progress, demonstrating accountability for data accuracy.
• Create and maintain interview scorecards to help teams deliver high-quality, actionable feedback.
• Contribute to process improvements and employer branding initiatives.
• Over time: coordinate onboarding and orientation, support offboarding processes, and prepare People Ops documents (e.g., salary adjustment letters, policy updates).

People Operations Coordinator

Manager

<p>Groundfloor is seeking a Construction Manager to join our expanding Real Estate team. In this role, you’ll utilize your construction expertise, project management experience, and interpersonal skills - all without the hard hat! The ideal candidate will have a solid background in construction management, capital budgeting, and residential construction, ranging from light renovations to custom builds. You should be adept at assessing costs line-by-line, identifying financial discrepancies, and recognizing necessary repairs requiring permits. Strong communication abilities and an analytical mindset are essential for translating data into actionable insights.</p><p>Groundfloor is a rapidly growing wealthtech company based in Atlanta, specializing in real estate investments. We pride ourselves on fostering a collaborative, high-quality, and low-ego environment. If you’re looking for a place to leverage your skills in a dynamic setting, we’d love to hear from you!</p>

Construction Manager

Cloud Engineer

• As a Draws Administrator at Groundfloor Finance, you’ll play a key role in supporting the lifecycle of residential real estate renovation and construction loans.
• You’ll manage borrower draw requests, ensure documentation and inspections are accurate and complete, and collaborate cross-functionally to ensure funds are released timely and in compliance with our lending standards.
• This role is perfect for someone who thrives in structured processes, enjoys working with real estate project data, and is motivated by keeping things moving on schedule.
• Groundfloor is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta.
• We value vulnerable high-quality/low-ego collaboration.
• THIS JOB MIGHT BE FOR YOU IF:
• You love working behind the scenes to make things run smoothly and efficiently.
• You’re detail-obsessed and spot inconsistencies from a mile away.
• You enjoy collaborating with others - whether that’s borrowers, inspectors, or your own team.
• You like building and refining systems to make them better.
• You’re curious about real estate finance or construction and want to learn more.
• A DAY IN THE LIFE:
• Reviewing borrowers draw submissions for accuracy, completeness, and alignment with the approved project scope.
• Coordinating third-party inspections to verify construction progress.
• Verifying that conditions for disbursement are met, including lien waivers and invoices.
• Logging and tracking all draw activity in our internal systems.
• Communicating with borrowers on status updates, missing documents, and timelines.
• Working closely with Loan Servicing, Construction, and Finance teams to facilitate timely funding.
• Generating reports on draw timelines, bottlenecks, and trends.
• Ensuring that all documentation meets compliance standards and is audit-ready.
• Identifying opportunities to improve workflow and increase efficiency.