Digital Strategist, Paid Media – Temporary
Authentic
Director, Demand Generation
Groundfloor Finance
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own Groundfloor Lending’s demand generation strategy and execution across all channels.
- Build and manage full funnel campaigns (paid digital, SEO/SEM, email nurture, ABM, events, partnerships, and more).
- Launch and optimize campaigns with a data driven approach to tracking and reporting.
- Develop scalable systems to measure ROI, attribute pipeline impact, and improve performance.
- Partner with Sales and Revenue to align on pipeline targets, accelerate deals, and optimize conversion.
- Collaborate cross functionally to refine messaging, audience targeting, and funnel strategies.
- Lead, mentor, and grow a high performing marketing team while maintaining a hands on role.
- Stay ahead of emerging marketing channels and tools; test, analyze, and double down on what works.
Requirements
- 8-10 years of demand generation experience in high growth environments with measurable impact on revenue.
- Hands on expertise across digital channels (paid media, SEO/SEM, email/lifecycle marketing, ABM).
- Proven ability to scale programs using data, automation, and process driven systems.
- Analytical thinker who tracks funnel metrics obsessively and iterates quickly.
- Strong communicator and collaborator with Sales, Product, and Operations.
- Experience leading and developing marketing teams.
- Entrepreneurial, resourceful, and action-oriented.
- Bonus: Experience in Fintech or Lendtech, and/or working in high growth (Series A+) companies.
Benefits
- We value our employees’ time, efforts, and ambitions. Our commitment to your success is reflected in competitive compensation and an extensive benefits package that goes beyond the basics. We cover 70% of monthly medical, dental, and vision premiums, making benefits options truly affordable. You’ll also enjoy paid time off, stipends for remote work (home office setup, cell phone, and learning & development), and flexible work arrangements, including both remote and hybrid opportunities.
- At Groundfloor, there’s ample room for growth and upward mobility. We encourage career development and reward strong performance, with the potential for equity for high-impact candidates. Our collaborative and creative environment empowers every employee to contribute meaningfully to our processes, decisions, planning, and culture ensuring that your voice is heard and your work makes a real difference.
- We are proud to be an equal opportunity employer* All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationSEOSEMemail marketingABMdata analysiscampaign optimizationfunnel metricsautomationprocess driven systems
Soft skills
analytical thinkingcommunicationcollaborationleadershipmentoringentrepreneurial mindsetresourcefulnessaction-oriented
