Grifols

Field Marketing Strategist

Grifols

full-time

Posted on:

Location Type: Remote

Location: Remote • Alabama • 🇺🇸 United States

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Salary

💰 $67,000 - $100,000 per year

Job Level

Mid-LevelSenior

About the role

  • Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience.
  • Align activation strategies with center-specific needs.
  • Track center’s performance and oversee marketing impact at center level.
  • Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies.
  • Develop initiatives aligned with local insights to achieve goals.
  • Work closely with center managers to understand local needs and tailor marketing efforts.
  • Ensure brand consistency across all in-center marketing materials and activities.
  • Support in-center marketing activities.
  • Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation.
  • Identify and bring support and guidance to define local alliances (prospecting and negotiation).
  • Manage relationships with local businesses.
  • Activate and validate contingency/special plans on demand.
  • Work closely with operations to support centers effectively.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • 4 + years of previous experience in field marketing, event management, or local activations.
  • Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus.
  • Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies.
  • Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers.
Benefits
  • Medical
  • Dental
  • Vision
  • PTO
  • 9 paid Holidays per year
  • up to 5% 401(K) match
  • tuition reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
field marketingevent managementlocal activationsbrand activationcustomer engagement strategiesmarketing impact trackingperformance assessmentmarketing materials developmentcontingency planningnegotiation
Soft skills
relationship managementcommunicationcollaborationstrategic alignmentinsight gatheringinitiative developmentproblem-solvingadaptabilityleadershipexecution
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in Communicationsspecialized training in Field Marketingadvanced degrees in relevant areas
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