Marketing Data & Analytics Specialist – Contract
Thunkable
Tableau
Marketing Operation Manager
Arkose Labs
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $130,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Cyber SecurityTableau
About the role
- Hands-on own and drive the data related tasks - data dashboards, reports, KPIs, integrations, hygiene, tracking validation, operations, meetings (agencies and internal teams including marketing/sales teams) and projects strategizing to delivery.
- Configure and manage marketing tech stack including Marketo, Gong, Monday, seamless.ai, outreach, zoominfo, salesforce, leandata, full circle insights and their integration etc.
- Own data hygiene, normalization and standardization in all the data platforms through validation, form restrictions.
- Manage the data and flows in Salesforce Create and manage leads, contacts and accounts as needed.
- Integrate and use google data studio, and tableau or powerBI with marketing vendors/platforms like Google/Linkedin. Create dashboards and reports using these systems.
- Create ad-hoc reports to provide quick insights/clarifications quickly on demand using Salesforce, Marketo, data studio, google analytics and other platforms. Share insights and drive optimization efforts cross-functionally.
- Verify/use/integrate data from and in the original source like Google Ad, Linkedin Ads, other platforms. Google tag manager is a plus.
- Enrich and/or extract data manually and through integration. Upload enriched and raw data in the systems manually and through integrations.
- Understand and help optimize lead life cycle and funnel.
- Monitor and optimize lead quality by maintaining/improving the integrations of lead handling and enrichment tools.
- Provide regular insights and reporting to prove efficiency of the marketing operations and to help other marketing teams focus in the right areas based on the data in order to make a positive pipeline impact.
- Track campaign performance metrics from the first touch to revenue generation closely. Understand and follow UTM parameters and related industry standards as it relates to paid marketing.
- Build scalable and best-practice structures that reduce maintenance requirements in the long term while satisfying short term needs.
- Participate in and contribute to the company and department roadmap and execution planning. Communicate the plan effectively with key stakeholders, including the sales, marketing, product, and customer success leadership teams.
- Partner closely with the demand gen, ABX, digital, content, web, creative teams
Requirements
- At least 5 years of marketing operations and data operations related experience in marketing for B2B SaaS companies using major data platforms. Experience in cybersecurity or fraud prevention space is a strong plus.
- Highly experienced in interpreting marketing analytics and KPIs.
- Experience in Tableau or PowerBI, Salesforce, Google Data Studio, Google Analytics and other tools to excel at your responsibilities is a must.
- Google Tag Manager, Outreach, LeanData, BrightTALK, ZoomInfo, and/or attribution tools (Full Circle Insights or Bizible) or equivalent experience.
- Excellent written and verbal communication skills, as well as analytical and problem-solving skills.
- A growth mindset, and be willing to experiment and improve. Comfortable in a high pace environment.
- Driven to work in a fast-moving, high-growth company, to own and design programs, and to make a meaningful impact on the success of the business.
- Able to travel occasionally to support corporate events.
- Keeping up to date on the latest digital marketing trends.
Benefits
- Competitive salary + Equity
- 401k plan
- Robust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependents
- Flexible PTO
- Life insurance coverage
- Short and Long Term Disability Insurance paid by the company
- Generous nationwide parental leave policy
- Amazing discounts program
- Wellbeing package including mental health and gym discounts
- Flexible working hours to support personal well-being and mental health
- Employee Assistance Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data dashboardsdata reportsKPIsdata hygienedata normalizationdata standardizationlead managementcampaign performance metricsmarketing analyticsdata integration
Soft skills
analytical skillsproblem-solving skillswritten communicationverbal communicationgrowth mindsetadaptabilitycollaborationstakeholder communicationstrategic planningoptimization
