Arkose Labs

Marketing

• Hands-on own and drive the data related tasks - data dashboards, reports, KPIs, integrations, hygiene, tracking validation, operations, meetings (agencies and internal teams including marketing/sales teams) and projects strategizing to delivery.
• Configure and manage marketing tech stack including Marketo, Gong, Monday, seamless.ai, outreach, zoominfo, salesforce, leandata, full circle insights and their integration etc.
• Own data hygiene, normalization and standardization in all the data platforms through validation, form restrictions.
• Manage the data and flows in Salesforce Create and manage leads, contacts and accounts as needed.
• Integrate and use google data studio, and tableau or powerBI with marketing vendors/platforms like Google/Linkedin. Create dashboards and reports using these systems.
• Create ad-hoc reports to provide quick insights/clarifications quickly on demand using Salesforce, Marketo, data studio, google analytics and other platforms. Share insights and drive optimization efforts cross-functionally.
• Verify/use/integrate data from and in the original source like Google Ad, Linkedin Ads, other platforms. Google tag manager is a plus.
• Enrich and/or extract data manually and through integration. Upload enriched and raw data in the systems manually and through integrations.
• Understand and help optimize lead life cycle and funnel.
• Monitor and optimize lead quality by maintaining/improving the integrations of lead handling and enrichment tools.
• Provide regular insights and reporting to prove efficiency of the marketing operations and to help other marketing teams focus in the right areas based on the data in order to make a positive pipeline impact.
• Track campaign performance metrics from the first touch to revenue generation closely. Understand and follow UTM parameters and related industry standards as it relates to paid marketing.
• Build scalable and best-practice structures that reduce maintenance requirements in the long term while satisfying short term needs.
• Participate in and contribute to the company and department roadmap and execution planning. Communicate the plan effectively with key stakeholders, including the sales, marketing, product, and customer success leadership teams.
• Partner closely with the demand gen, ABX, digital, content, web, creative teams

Marketing Operation Manager

• Design and implement comprehensive ABM strategy aligned with company revenue goals and ICP criteria
• Define target account selection criteria and segmentation framework
• Develop account tiering structure (1:1, 1:few, 1:many) and appropriate engagement strategies for each tier
• Create ABM playbooks and best practices documentation
• In coordination with digital marketing, field marketing, and brand marketing functions, build and execute personalized, multi-channel campaigns for target accounts including email, direct mail, paid advertising, events, and content syndication
• Develop account-specific value propositions and messaging frameworks
• Coordinate intent data monitoring and trigger-based outreach programs
• Design and manage account-based advertising campaigns across LinkedIn, display networks, and other platforms
• Partner closely with sales leadership and account executives to prioritize target accounts
• Establish clear processes for account handoffs, lead routing, and opportunity tracking
• Facilitate regular account planning sessions between marketing and sales teams
• Create shared account intelligence repositories and communication protocols
• Develop sales enablement materials specific to ABM initiatives
• Work with demand generation, content marketing, and field marketing teams to create cohesive account experiences
• Collaborate with sales development reps (SDRs) on account research and outreach sequences
• Partner with customer success on expansion ABM strategies for existing accounts
• Coordinate with product marketing on account-specific use cases and ROI stories
• Implement ABM-specific metrics and reporting dashboards (account engagement scores, pipeline velocity, win rates)
• Track campaign performance at the account level and optimize based on insights
• Conduct regular program reviews and present results to leadership
• Monitor account progression through buying stages and identify acceleration opportunities
• Calculate and report on ABM ROI and contribution to revenue targets

Account-Based Marketing Specialist

Technical Account Manager

• Serve as the strategic partner and primary point of contact for enterprise customers.
• Lead technical discovery and intake calls independently—understanding customer architectures, web applications, and cloud stacks.
• Guide customers through implementation, optimization, and best practices without needing constant engineering support.
• Manage executive relationships and influence stakeholders to adopt recommendations.
• Ensure alignment with customer goals, drive adoption, and proactively mitigate churn risk.
• Identify and pursue expansion opportunities in collaboration with sales.
• Deliver insights and communicate value through reporting, consultation, and thought leadership.
• Leverage industry knowledge to tailor guidance to customer needs.

Marketing Operation Manager

Account-Based Marketing Specialist

Technical Account Manager (Remote OK)