Senior Director of Marketing

Arkose Labs

Senior Director of Marketing at Arkose Labs focused on pipeline generation and execution. Leading demand generation programs to convert opportunities to revenue.

Posted 6/10/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $230,000 - $250,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber SecuritySQL

About the role

Key responsibilities & impact

Own the pipeline number. Directly accountable for marketing-sourced pipeline creation, progression, velocity, and conversion to closed-won revenue against quarterly and annual targets.
Build, execute, and continuously optimize a full-funnel demand generation engine spanning inbound, outbound, ABM, paid media, content syndication, email nurture, and partner-driven programs.
Design and operate a metrics-driven ABM strategy targeting enterprise accounts across Arkose Labs’ core verticals.
Own the marketing-to-sales handoff process, including MQL/SQL definitions, SLA frameworks, lead scoring models, and shared funnel accountability with Sales.
Analyze pipeline data daily and weekly to identify conversion bottlenecks, underperforming programs, and acceleration opportunities.
Develop and execute integrated GTM programs with IaaS partners and strategic alliances focused on pipeline contribution.
Architect and maintain a full-funnel attribution model that clearly connects every marketing dollar to pipeline and revenue outcomes.
Own campaign ROI measurement end to end, from budget allocation and program design through post-campaign analysis.

Requirements

What you’ll need

8+ years of B2B marketing experience with at least 3-5 years leading demand generation at high-growth enterprise technology or cybersecurity companies.
Proven, quantifiable track record of owning pipeline targets and delivering marketing-sourced and marketing-influenced revenue. Bring the numbers.
Deep hands-on expertise with ABM platforms, intent-data tools, marketing automation (Marketo, HubSpot, or similar), CRM (Salesforce), and full-funnel attribution.
Demonstrated fluency deploying AI-powered marketing tools with measurable pipeline impact.
Experience building demand programs that sell into large enterprises with complex, multi-stakeholder, 6-12+ month buying processes.
Strong analytical skills with the ability to build dashboards, interpret pipeline data, and translate insights into campaign action.
Bachelor's degree required; MBA or equivalent experience preferred.

Benefits

Comp & perks

Competitive salary + Equity
401k plan
Robust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependents
Flexible PTO
Life insurance coverage
Short and Long Term Disability Insurance paid by the company
Generous nationwide parental leave policy
Amazing discounts program
Wellbeing package including mental health and gym discounts
Flexible working hours to support personal well-being and mental health
Employee Assistance Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationABM strategypipeline analysiscampaign ROI measurementlead scoring modelsfull-funnel attributiondata analysismarketing automationquantitative marketingpipeline management

Soft Skills

analytical skillsleadershipcommunicationcollaborationstrategic thinkingproblem-solvingorganizational skillsadaptabilitycreativityaccountability

Certifications

Bachelor's degreeMBA