Marketing Data & Analytics Specialist – Contract
Thunkable
Tableau
Account-Based Marketing Specialist
Arkose Labs
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $150,000 per year
Job Level
Mid-LevelSenior
About the role
- Design and implement comprehensive ABM strategy aligned with company revenue goals and ICP criteria
- Define target account selection criteria and segmentation framework
- Develop account tiering structure (1:1, 1:few, 1:many) and appropriate engagement strategies for each tier
- Create ABM playbooks and best practices documentation
- In coordination with digital marketing, field marketing, and brand marketing functions, build and execute personalized, multi-channel campaigns for target accounts including email, direct mail, paid advertising, events, and content syndication
- Develop account-specific value propositions and messaging frameworks
- Coordinate intent data monitoring and trigger-based outreach programs
- Design and manage account-based advertising campaigns across LinkedIn, display networks, and other platforms
- Partner closely with sales leadership and account executives to prioritize target accounts
- Establish clear processes for account handoffs, lead routing, and opportunity tracking
- Facilitate regular account planning sessions between marketing and sales teams
- Create shared account intelligence repositories and communication protocols
- Develop sales enablement materials specific to ABM initiatives
- Work with demand generation, content marketing, and field marketing teams to create cohesive account experiences
- Collaborate with sales development reps (SDRs) on account research and outreach sequences
- Partner with customer success on expansion ABM strategies for existing accounts
- Coordinate with product marketing on account-specific use cases and ROI stories
- Implement ABM-specific metrics and reporting dashboards (account engagement scores, pipeline velocity, win rates)
- Track campaign performance at the account level and optimize based on insights
- Conduct regular program reviews and present results to leadership
- Monitor account progression through buying stages and identify acceleration opportunities
- Calculate and report on ABM ROI and contribution to revenue targets
Requirements
- 6+ years of experience in B2B marketing with at least 3 years focused on account-based marketing
- Demonstrated success driving pipeline and revenue through ABM programs
- Strong understanding of B2B buying cycles and complex sale processes
- Experience with ABM platforms (6sense, Demandbase, Terminus, RollWorks, etc.)
- Proficiency with CRM systems (Salesforce preferred) and marketing automation platforms
- Excellent analytical skills with ability to translate data into actionable insights
- Strong communication and presentation skills for executive-level audiences
- Proven ability to build relationships and influence cross-functional stakeholders.
Benefits
- Competitive salary + Equity
- 401k plan
- Robust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependents
- Flexible PTO
- Life insurance coverage
- Short and Long Term Disability Insurance paid by the company
- Generous nationwide parental leave policy
- Amazing discounts program
- Wellbeing package including mental health and gym discounts
- Flexible working hours to support personal well-being and mental health
- Employee Assistance Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
account-based marketingB2B marketingpipeline managementcampaign performance trackingdata analysisengagement strategiessales enablementaccount tieringvalue proposition developmentROI calculation
Soft skills
analytical skillscommunication skillspresentation skillsrelationship buildinginfluencecollaborationstrategic thinkingproblem-solvingleadershiporganizational skills
