Marketing Data & Analytics Specialist – Contract
Thunkable
Tableau
Lifecycle Marketing Manager
Petvisor
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $118,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Own the strategy and execution of lifecycle campaigns that move veterinary clinics through our funnel—acquisition → onboarding → adoption → expansion → re-engagement
- Use email, in-app, and chat channels to deliver personalized, timely messaging that drives conversion, retention, and predictable pipeline growth
- Map customer journeys, build smart triggers and experiments, and continually optimize to improve conversion & reduce churn
- Work closely with Product, Customer Success, Marketing Ops, and Analytics to ensure everything from deliverability to messaging cadence is sharp
Requirements
- 3 to 5 years of experience in lifecycle, retention, or growth marketing in a SaaS or subscription business with multiple products
- Deep understanding of audience segmentation and targeting, including how to tailor journeys, messages, and triggers for different user cohorts
- Strong grasp of email marketing operations: deliverability issues, list hygiene, sender reputation, opt-in/opt-out best practices
- Hands-on experience with lifecycle marketing platforms (e.g. Iterable, Braze, HubSpot, Salesforce Marketing Cloud, Customer.io, ChurnZero)
- Comfortable with data: A/B testing, funnel & cohort analyses, dashboards, identifying friction points, and reporting outcomes
- Strong communicator, project manager, and collaborator—able to align stakeholders, set priorities, and deliver under changing conditions
Benefits
- Medical coverage for employees and dependents (80-90% covered by employer)
- Employer HSA contribution with HDHP
- 401(k) match up to 3.5%
- Dependent Care Flexible Spending Account (FSA)
- Dental & Vision coverage available
- Basic Life and AD&D Insurance
- Short and Long Term Disability
- Flexible Time Off & 12 Paid Annual Holidays
- Paid Parental Leave
- Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance
- $250 Annual Stipend for Learning and Development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingretention marketinggrowth marketingaudience segmentationemail marketing operationsA/B testingfunnel analysiscohort analysisdata reporting
Soft skills
strong communicatorproject managercollaboratorstakeholder alignmentpriority setting
