The Channel Company

Partner Marketing Manager

The Channel Company

full-time

Posted on:

Location Type: Remote

Location: Remote • Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Idaho, Illinois, Kansas, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia • 🇺🇸 United States

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Salary

💰 $32,500 - $40,000 per year

Job Level

Mid-LevelSenior

About the role

  • Act as a strategic advisor to partners—helping them build and execute effective go-to-market plans.
  • Take ownership of building and managing ISV partner relationships, acting as the primary driver of engagement.
  • Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews.
  • Build and maintain strong relationships with both vendor, agency, and partner contacts to establish trust, drive collaboration, and support scalable growth.
  • Inspire partners to engage in marketing programs that deliver results, leveraging both internal tools and external agencies.
  • Guide partners through the use of Marketing Development Funds (MDF), including working with third-party agencies, gathering PoP, and measuring ROI.
  • Collaborate with clients and partners to report on marketing performance and ensure ongoing alignment with business goals.
  • Collaborate with cross-functional teams within TCC to ensure alignment with Intel, program priorities, and ISV/Channel Partner initiatives.
  • Support partners in navigating the client’s marketing platform and tools, offering training and best practices.
  • Create clear, compelling marketing briefs and presentations to drive program adoption and partner enablement

Requirements

  • 3+ years of hands-on experience in marketing, with a focus on digital and demand generation.
  • Organization and ability to manage and prioritize multiple tasks and deadlines.
  • Background in B2B marketing or agency environments and experience in the tech channel (working with Distributors, SI’s, OEM’s, etc.) is preferred.
  • Strong analytical mindset—you enjoy measuring performance and optimizing for better results.
  • Excellent communicator with confidence in both client-facing conversations and internal collaboration.
  • Proficient in Microsoft Excel, PowerPoint, and Outlook.
Benefits
  • medical
  • dental
  • vision
  • tele-health
  • disability
  • life insurance
  • health savings accounts
  • paid parental leave
  • company matched 401k
  • unlimited PTO
  • sick time
  • 15 company paid holidays

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingdemand generationmarketing performance measurementmarketing program executionpartner enablement
Soft skills
strategic advisingrelationship managementcollaborationorganizationcommunicationanalytical mindset
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