The Channel Company

Marketing

• Engagement with business owners and marketing managers
• Planning, managing and supporting the execution of partner marketing plans and campaigns
• Day to day management of existing partner relationships
• Provide weekly reports to stakeholders in the region
• Working with partner and local sales & marketing teams
• Creating marketing briefs for presentation and partner training
• Monitoring marketing campaign execution and ROI
• Monitor leads and be accountable for supporting the end to end lead management process
• Be responsive and act as the first point of contact for your client and partners
• Create and adapt data from a variety of data points to produce client-ready reporting and analytics
• Identification and resolution of client issues

Partner Marketing Manager – India Region

• Plan, manage, and support partner marketing plans and campaigns, ensuring alignment with business goals across the MENAT region
• Serve as the primary point of contact for partners, providing guidance on marketing & sales tools and strategies to promote vendor products.
• Foster trusted relationships with key decision-makers to enable long-term success.
• Advise on and support the execution of marketing tactics, both online and offline
• Liaise with suppliers to facilitate top partnership contract renewals and drive usage and penetration growth among your partners
• Monitor, analyse, and optimize marketing campaign KPIs and overall performance, sharing feedback and recommendations.
• Present, proof read and support content creation in modern standard Arabic.
• Prepare detailed reports and presentations for clients, showcasing progress and actionable insights.
• Organize and deliver marketing webinars and one annual in-person event
• Collaborate with local teams on MDF requests and claims, ensuring compliance and accuracy.
• Manage agencies, oversee deliverables, and ensure high-quality outcomes.
• Preparation and onsite support for client and partner events. This includes bi-annual travel within Europe and more frequent client meetings/events across the MENAT region.

MENAT Partner Marketing Manager

• Support and help shape global go-to-market (GTM) strategies with GSI partners
• Partner with GSI and AWS stakeholders in planning sessions to define objectives, KPIs, and campaign roadmaps
• Act as a key marketing liaison to AWS partners
• Build compelling joint value propositions and solution messaging with partners
• Manage global MDF (Marketing Development Funds) allocation, agency coordination, and ROI tracking
• Track and analyze campaign performance, pipeline influence, and partner-sourced revenue

Partner Marketing Manager – GSI

Business Operations

• Develop and execute a multi-year growth strategy for events and conferences, aligned with corporate goals.
• Own P&L accountability for the events business, including forecasting, budgeting, and performance tracking.
• Identify and capitalize on upsell and cross-sell opportunities across media, content, and sponsorships.
• Lead pricing strategy, margin optimization, and cost control initiatives.
• Partner with sales leadership to standardize sales communications, training, and rollout plans.
• Equip sales teams with tools and insights to improve productivity, customer engagement, and ROI.
• Define and measure success through client outcomes, satisfaction, and program impact.
• Lead initiatives to personalize engagement strategies based on customer personas and data.
• Oversee delivery of custom events and ensure high-quality execution across all touchpoints.
• Streamline event operations by reducing manual processes and implementing scalable systems.
• Influence on cross-functional teams including program managers, sales, marketing, and customer success.
• Foster a unified culture focused on transparency, accountability, and strategic alignment.
• Mentor and develop talent across the events organization.

Director, Events & Conference Business Operations

Partner Marketing Manager

• Act as a strategic advisor to partners—helping them build and execute effective go-to-market plans.
• Take ownership of building and managing ISV partner relationships, acting as the primary driver of engagement.
• Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews.
• Build and maintain strong relationships with both vendor, agency, and partner contacts to establish trust, drive collaboration, and support scalable growth.
• Inspire partners to engage in marketing programs that deliver results, leveraging both internal tools and external agencies.
• Guide partners through the use of Marketing Development Funds (MDF), including working with third-party agencies, gathering PoP, and measuring ROI.
• Collaborate with clients and partners to report on marketing performance and ensure ongoing alignment with business goals.
• Collaborate with cross-functional teams within TCC to ensure alignment with Intel, program priorities, and ISV/Channel Partner initiatives.
• Support partners in navigating the client’s marketing platform and tools, offering training and best practices.
• Create clear, compelling marketing briefs and presentations to drive program adoption and partner enablement

• Support a network of IT partners and be the first point of contact, providing advice and support with the available marketing tools available to them and how to effectively use them
• On-board Partners to Marketing Portal.
• Assist partners to become familiar with the product and program benefits and investigate to find out market requirements
• Identify partner requirements and then use the provided materials to fulfil these to enable them to better promote and sell vendor products
• Provide demo, walkthrough and guidance to partners on executing campaigns and activities through Marketing Central
• Share feedback with the client on what resellers are asking for in order to grow their businesses
• Keep in regular contact with your network of partners to maintain a trusted relationship with key decision-makers and become an extension of their team
• Generate reports in MS Excel and prepare PowerPoint presentations to share updates with the local client team to keep them informed with progress
• Conduct partner trainings using webinar platforms.
• Managing agencies delivery and ensuring outcomes excellence.
• Working with Packages lead and finance to ensure revenue recognition is accurate.

Marketing Support Executive – German Speaker, Part Time

Account Executive

• Engage & Sell – Build strong relationships with clients and provide solutions that drive their success.
• Strategize & Close Deals – Identify new business opportunities, understand client goals, and present tailored solutions.
• Lead the Charge – Manage inbound leads and proactively seek out new prospects.
• Drive Revenue – Use CRM tools to track sales activity, stay on top of your pipeline, and hit (or exceed!) sales targets.
• Collaborate & Win Together – Work alongside marketing, product, and account management teams to deliver outstanding results.
• Sell for The Channel Company's Communities business—media and events; career growth with training, mentorship, and uncapped growth potential.