The Channel Company

Manager

• Lead audience development for VIP German events, taking ownership of research, sourcing, outreach, qualification, senior delegate engagement and attendance delivery across priority German audiences.
• Build and maintain a strong German-speaking audience network across the IT channel, including MSPs, VARs, system integrators, solution providers, vendors, advisory board members and senior end-user technology leaders where relevant.
• Lead German-language delegate conversations with confidence, explaining event themes, discussion topics, peer groups and the value of attending to senior technology and channel leaders.
• Manage the German advisory board relationship, including communication, meeting preparation, follow-up, feedback capture and ensuring advisory input is shared with editorial, sales, marketing and event stakeholders.
• Assess delegate applications against event criteria, ensuring each audience is relevant, senior and aligned with the purpose of the event, whether channel-focused, end-user-focused or a curated VIP format.
• Support and, where appropriate, lead audience recruitment for selected CRN / Channel events, wider Computing events and European programmes such as XChange EMEA, working closely with internal teams to understand audience needs and event priorities.
• Act as a useful audience voice for the German market, sharing delegate feedback, market insight, topic appetite, audience challenges and relationship intelligence with editorial, sales, marketing and operations teams.
• Use a mature mix of phone, email, LinkedIn, referrals, desk research, advisory board relationships and in-person networking to develop the German and wider European audience network.
• Liaise with confirmed delegates to encourage attendance and participation, including calendar invites, bespoke emails, reminder calls and pre-event communications in German and English where appropriate.
• Maintain accurate records in event trackers and internal systems, including outreach, responses, registrations, confirmations and cancellations.
• Own clear reporting on audience progress, pipeline quality, registration status and attendance risks, ensuring internal stakeholders have timely visibility of event audience performance.
• Attend relevant local events in Germany, as well as selected UK and European events where required, networking with senior contacts, representing the brand professionally and helping to strengthen the German audience community.
• Work closely and independently with German editorial, sales, marketing, customer success and operations teams to support event delivery, improve audience quality and ensure German-language audience activity is aligned with wider business priorities.

Audience Development Manager

Account Manager

• Develop, manage, and execute marketing plans aligned with business objectives and measurable outcomes across EMEA regions, acting as the main point of contact for distributors and collaborating closely with their teams and internal stakeholders to deliver joint marketing and sales initiatives that promote vendor solutions
• Work alongside distributors to drive partner enablement, demand generation, and pipeline growth programs across the channel ecosystem
• Build and nurture strong relationships with key stakeholders and decision-makers to drive long-term success
• Provide strategic guidance and hands-on support for the execution of marketing activities, both digital and in-person
• Support partners with MDF processes, including request submissions and claims, ensuring accuracy and compliance
• Manage external agencies, ensuring timely delivery and high-quality outputs
• Coordinate and support events, including planning, on-site execution, stakeholder coordination, and post-event follow-up
• Represent the business at partner and industry events, delivering presentations and engaging confidently with external audiences
• Track, analyse, and optimise campaign performance, delivering insights and actionable recommendations
• Prepare end-of-month reports and quarterly business reviews (QBRs), highlighting performance, impact, and opportunities

Partner Marketing Manager – German Speaker

Events

• Scale partner-led event execution
• Deliver a high volume of events across multiple territories with consistent quality and execution standards
• Manage end-to-end logistics, timelines, and coordination across stakeholders
• Act as the central operational hub
• Own event calendars, tracking, reporting, and process standardization
• Provide clear visibility into pipeline, progress, and execution status
• Enable partner self-sufficiency
• Support and upskill partners to independently plan and execute future events
• Develop repeatable playbooks, templates, and one-pagers to drive consistency
• Free up strategic stakeholders
• Remove day-to-day event execution from partner/account teams
• Allow leadership to focus on partner strategy, revenue growth, and enablement
• Operationalize global initiatives
• Support execution of broader program initiatives with strong schedule adherence
• Ensure clear communication, knowledge transfer, and delivery against high standards
• Build for scale
• Establish a repeatable, scalable operating model that can expand across regions and programs
• Contribute to continuous improvement of Partner Accelerator delivery frameworks

Audience Development Manager

Partner Marketing Manager – German Speaker

Program Event Manager