The Channel Company

Marketing

• Build and manage relationships with partners, vendors, distributors, and internal cross-functional teams, acting as the key point of contact
• Plan and execute end-to-end partner marketing campaigns (digital, webinars, events, workshops), ensuring alignment to business priorities
• Drive joint co-marketing initiatives with vendors and partners to generate pipeline and demand
• Manage campaign execution, including content alignment, logistics, and platform delivery
• Monitor campaign performance, track leads and ROI, and provide regular reporting and insights
• Support lead management processes including hand-off, tracking, and conversion alignment
• Develop marketing briefs, enablement materials, and partner training sessions
• Manage MDF budgets and ensure effective utilisation and ROI tracking
• Maintain activity trackers and reporting cadence, supporting stakeholder reviews and performance discussions
• Proactively identify risks, resolve issues, and ensure smooth program delivery

Partner Marketing Manager – ASEAN, APAC

• Build and nurture strong relationships with partners, distributors, agencies, and internal teams, serving as the key bridge between partners, vendor stakeholders, and PMM/VPMM teams.
• Manage ongoing partner relationships on a daily basis, ensuring partners are informed, enabled, and actively driving initiatives that support and grow client revenue.
• Collaborate closely with partner and local sales and marketing teams to understand solution priorities, curate and adapt client-provided materials, and drive effective partner enablement and training initiatives.
• Develop clear and effective marketing briefs for presentations, partner enablement, and training sessions.
• Plan, manage, and support the execution of partner marketing plans and campaigns, including webinars and workshops, ensuring content alignment and smooth platform setup.
• Oversee partner events and campaign execution with end-to-end ownership, covering planning, logistics, coordination, and reporting.
• Monitor marketing campaign execution, leads, and ROI, maintaining accountability across the end-to-end lead management process.
• Proactively identify and resolve client or partner issues, escalating to the Program Manager or Director when required.

Partner Marketing Manager, Korea Region

• Support a network of IT partners and be the first point of contact, providing advice and support with the available marketing tools available to them and how to effectively use them
• On-board Partners to Marketing Portal.
• Assist partners to become familiar with the product and program benefits and investigate to find out market requirements
• Identify partner requirements and then use the provided materials to fulfil these to enable them to better promote and sell vendor products
• Provide demo, walkthrough and guidance to partners on executing campaigns and activities through Marketing Central
• Share feedback with the client on what resellers are asking for in order to grow their businesses
• Keep in regular contact with your network of partners to maintain a trusted relationship with key decision-makers and become an extension of their team
• Generate reports in MS Excel and prepare PowerPoint presentations to share updates with the local client team to keep them informed with progress
• Conduct partner trainings using webinar platforms.

Marketing Support Executive, Japanese Speaker

• Own end-to-end tracking and reporting for client opportunities within their CRM
• Ensure program MDF activities comply with client program requirements, partnering with internal teams and external partners to meet standards and deadlines
• Review and support activity and funding requests to ensure alignment with MDF and program guidelines, including coordinating activity creation in Intel’s MDF portal
• Manage approval workflows by coordinating client approvals for activity budgets and execution timelines
• Collect, organize, and validate partner Proof of Performance (PoP) throughout activity execution
• Support partners with claim submission through the client platform to drive timely and accurate reimbursement
• Track claim status, manage reimbursement distribution, and maintain accurate records of spend and payments
• Monitor, review, and report on partner MDF spend and ROI, proactively working with partners to ensure claims are submitted on time

Operational Marketing Specialist

Project Manager

• Onboard approved partners into programs, ensuring alignment on objectives, milestones, and readiness
• Set clear expectations for timelines, deliverables, and success metrics
• Act as the primary point of coordination for partner execution readiness
• Drive end-to-end program execution against defined milestones and timelines
• Coordinate delivery across approved third-party agencies
• Monitor progress, proactively addressing risks and execution gaps
• Ensure alignment across partners, agencies, and internal teams
• Serve as the operational liaison between partners, agencies, and internal stakeholders
• Ensure agency work aligns with approved scope, timelines, and program goals
• Track and validate agency deliverables against program requirements
• Ensure accurate and timely reporting against defined success metrics
• Track execution progress, outcomes, and overall performance
• Deliver regular status updates, performance summaries, and ROI support
• Maintain consistent execution standards across all participating partners
• Enforce program processes, operating cadences, and reporting expectations
• Identify and escalate execution risks or dependencies as needed
• Own project plans, milestones, and ongoing status reporting
• Lead weekly project meetings and execution check-ins
• Act as the single point of contact for all program communications

Partner Marketing Manager – ASEAN, APAC

Partner Marketing Manager, Korea Region

Marketing Support Executive, Japanese Speaker

Operational Marketing Specialist

Marketing Project Manager