The Channel Company

Marketing

• Act as a strategic advisor to partners—helping them build and execute effective go-to-market plans.
• Take ownership of building and managing ISV partner relationships, acting as the primary driver of engagement.
• Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews.
• Build and maintain strong relationships with both vendor, agency, and partner contacts to establish trust, drive collaboration, and support scalable growth.
• Inspire partners to engage in marketing programs that deliver results, leveraging both internal tools and external agencies.
• Guide partners through the use of Marketing Development Funds (MDF), including working with third-party agencies, gathering PoP, and measuring ROI.
• Collaborate with clients and partners to report on marketing performance and ensure ongoing alignment with business goals.
• Collaborate with cross-functional teams within TCC to ensure alignment with Intel, program priorities, and ISV/Channel Partner initiatives.
• Support partners in navigating the client’s marketing platform and tools, offering training and best practices.
• Create clear, compelling marketing briefs and presentations to drive program adoption and partner enablement

Partner Marketing Manager

Account Executive

• Engage & Sell – Build strong relationships with clients and provide solutions that drive their success.
• Strategize & Close Deals – Identify new business opportunities, understand client goals, and present tailored solutions.
• Lead the Charge – Manage inbound leads and proactively seek out new prospects.
• Drive Revenue – Use CRM tools to track sales activity, stay on top of your pipeline, and hit (or exceed!) sales targets.
• Collaborate & Win Together – Work alongside marketing, product, and account management teams to deliver outstanding results.
• Sell for The Channel Company's Communities business—media and events; career growth with training, mentorship, and uncapped growth potential.