Performance Marketing

• Drive acquisition and growth for LogMeIn B2B SaaS IT products (Resolve, Rescue, Pro, Central, Miradore, GoToMyPC)
• Own paid media strategy and execution across paid search, display, paid social and affiliates with full budget responsibility
• Lead and optimize paid search, paid social, programmatic/display, and affiliate campaigns across multiple brands
• Manage multi-million-dollar budgets, media planning, forecasting, and pacing for maximum ROI
• Build and implement test-and-learn strategies; drive experimentation and optimization
• Analyze and communicate results with dashboards and clear recommendations
• Partner with integrated marketing, product marketing, web, and analytics to improve creative, conversion rates and end-to-end tracking
• Manage vendors/agencies and ensure compliance with privacy and brand standards
• Report to Sr. Director of Digital Growth Marketing

Senior Digital Performance Marketing Manager

Senior Paid Media Strategist

Paid Search Manager

B2B Demand Generation Lead

Paid Media Manager

Demand Generation Manager