Performance Marketing

• Own the global digital growth strategy across SEO, SEM, paid social/retargeting, CRO, and experimentation to drive qualified pipeline and revenue.
• Own and optimize the inbound funnel end-to-end: web/landing pages, content offers, HubSpot scoring/routing, and SDR SLAs to lift MQL→SQL conversion and velocity.
• Build always-on performance measurement: define KPIs, attribution, CAC/ROAS, and dashboards (e.g., GA4/BI); reallocate budgets by channel/region based on impact.
• Lead AI initiatives, automations, and AIO to improve discovery, personalization, and conversion; apply technical SEO and structured data to boost AI-era and traditional search visibility.
• Manage website health and multilingual SEO (technical hygiene, schema/JSON‑LD, internal linking, localization quality) to increase organic quality and conversion.
• Partner with Demand Gen, Content & Comms, Events, Sales, and RevOps; manage agencies/vendors with clear targets and performance cadence.

Digital Growth and Performance Marketing Manager

Performance Marketing Manager

Paid Media Specialist

Senior Paid Media Specialist

Quality Management, PPC Quality Control Manager

Senior Performance Marketing Manager – Gaming