Boeing

Digital Marketing Analytics and Insights Lead

Boeing

full-time

Posted on:

Origin:  • 🇺🇸 United States • Colorado

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Salary

💰 $124,950 - $203,550 per year

Job Level

Senior

Tech Stack

SQLTableau

About the role

  • Develop and implement a scalable performance measurement framework that supports both transactional (e.g., lead gen, campaign conversion) and non-transactional (e.g., brand awareness, customer education) marketing initiatives.
  • Own the end-to-end analytics workflow from tagging and data capture to reporting and performance optimization.
  • Leverage tools such as Adobe Analytics, Google Tag Manager, Salesforce, Tableau, and other platforms to build, refine, and automate reporting infrastructure.
  • Create dynamic dashboards and performance scorecards for key stakeholders, ensuring visibility into KPIs and trends across the full funnel.
  • Define and operationalize multi-touch attribution models, working with stakeholders to determine appropriate business rules.
  • Aggregate and mine marketing data to uncover actionable insights that inform campaign strategy, content decisions, media planning, and customer experience enhancements.
  • Partner with campaign strategists and channel owners to test, learn, and iterate based on data-driven insights.
  • Support the ongoing maturity of our analytics capabilities, helping define roadmaps, technology needs, and training opportunities.
  • Collaborate with Sales, Product Marketing, and Customer Experience teams to align on shared goals and metrics.
  • Mentor junior analysts and support capability development across the broader marketing organization.
  • Stay current on industry trends, tools, and innovations in marketing measurement and performance optimization.

Requirements

  • Bachelor’s degree in marketing, business, data science, analytics, or a related field.
  • 7+ years of experience in digital marketing performance analysis or a related analytics role.
  • Deep knowledge of Adobe Analytics, Google Analytics/360, Google Tag Manager, Salesforce, Tableau, and other measurement platforms.
  • Experience or knowledge of account-based marketing strategy and related platforms such as Demandbase or 6Sense
  • Strong understanding of marketing attribution models, media measurement strategies, and customer journey mapping.
  • Demonstrated ability to translate complex data into clear, actionable insights and stories for business stakeholders.
  • Experience supporting both brand and demand campaigns within a B2B or complex enterprise environment.
  • Proficient in Excel, SQL, and other data wrangling tools.
  • Excellent communication and stakeholder management skills.
  • Master’s degree in marketing, analytics, business, or related field (preferred).
  • Familiarity with account-based marketing (ABM) measurement and insights (preferred).
  • Experience supporting marketing automation platforms and integrated campaign performance (preferred).
  • Certifications in Adobe Analytics, Google Analytics 4, Salesforce, Tableau, or similar (preferred).
  • Exposure to predictive analytics, AI-based insights, or advanced modeling techniques (preferred).