Digital Product Manager
Indiana Farmers Insurance
Job Level
Senior
About the role
- Plan, conduct, and communicate impact-focused research studies focused on understanding user behavior, needs, use cases and workflows, and identifying opportunities for impact
- Support product teams by conducting research on user goals, needs and mental models, and usability testing solution ideas
- Improve research participant recruiting processes and collaborate closely with Customer Success, Product Marketing, and Lifecycle Marketing
- Develop a deep understanding of the users and the products, curate that knowledge, and stay current with product changes
- Develop understanding of the competitive landscape to inform research direction and opportunities for disruption and innovation
- Deliver key insights through readouts, workshops, and presentations; push for best practices, take ownership, and identify strategic opportunities
- Work directly with product, engineering, and UX design partners; conduct interviews, usability studies, and facilitate workshops as part of the Grasshopper product development team
Requirements
- 5+ years of relevant industry experience in leading research in senior roles in a lean, agile, delivery-driven environment
- Ability to create research plans and deliver key insights through user interviews, identifying JTBD, defining personas, usability testing, and building and facilitating workshops and presentations
- Identify research opportunities and contribute to the research roadmap balancing strategic and tactical work
- Strong problem-solving skills and a willingness to innovate coupled with strong self-governing abilities
- Excellent knowledge of qualitative research best practices and approaches
- Degree in Communications, Cognitive Psychology, HCD/Computer Science, Sociology, Economics, Statistics, or other field emphasizing qualitative analysis of human behavior, or equivalent experience
- Research experience in B2B settings (understanding customer needs and gathering feedback from admins, vendors, managed service providers)
