Senior Product Marketing
Community Phone
Senior Product Marketing Manager
Gladly
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $134,000 - $165,000 per year
Job Level
Senior
About the role
- Drive launches that directly impact pipeline creation, win rates, product adoption, and revenue growth.
- Own the launch KPIs and hold stakeholders accountable for performance.
- Develop messaging briefs, enablement toolkits, and campaign strategies
- Work with Revenue Enablement to create scalable tools and training that drive readiness across Sales and Success teams
- Collaborate with Demand Gen, Product, Sales, and Customer Success to drive adoption
- Conduct post-launch analysis and optimization to maximize product adoption and market impact
- Translate product capabilities into compelling, customer-centric narratives
- Drive vertical, persona, and use case positioning strategies
- Partner with cross-functional teams to bring messaging to market across channels
- Serve as point of contact for creating and maintaining internal CI documentation
- Identify and track market trends and competitor movements to inform GTM
Requirements
- Minimum 5 years in B2B SaaS product marketing with a proven track record of leading cross-functional product launches that moved the needle on revenue and adoption.
- Experience in customer service, contact center, or AI-powered platforms is a strong plus.
- Strong communicator, with the ability to distill complex concepts into simple, strategic messaging especially when partnering with GTM teams and Product to align messaging to customer pain and market opportunity
- Organized, collaborative, and excited by the opportunity to build and scale
- Ability to pivot quickly and operate effectively in a fast-paced, dynamic environment
- Bias for action, high personal accountability, and a drive to raise the bar on GTM execution.
Benefits
- Competitive salaries, stock options, and comprehensive benefits
- Generous paid time off, parental leave, and home office stipends
- A fully remote work environment with opportunities for in-person team gatherings
- A strong commitment to professional growth and an inclusive workplace where diverse perspectives thrive
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS product marketingproduct launchescampaign strategiespost-launch analysismarket impact optimizationcustomer-centric narrativesvertical positioningpersona positioninguse case positioningGTM execution
Soft skills
strong communicatororganizational skillscollaborativeability to pivotoperating in fast-paced environmentsbias for actionhigh personal accountabilitystrategic messagingdistilling complex conceptsbuilding and scaling
