Product Marketing Lead
SeatGeek
Senior Product Marketing
Community Phone
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $155,000 - $190,000 per year
Job Level
Senior
About the role
- Develop and maintain differentiated positioning for each core use case
- Deliver two updated personas and a refreshed messaging framework within your first 30 days
- Run GTM for every new feature or pricing change: define launch tiers, write launch briefs, own the comms calendar
- Lead one Tier-1 launch per month (features used by >20% of users or tied to upsell motion)
- Own product marketing inputs to sales playbooks, user lifecycle, sales training, and CS enablement—reviewed biweekly with Sales and CS
- Talk to users in our ICPs and grow to understand them deeply
- Partner with CS and Research to generate one new customer case study per month
- Conduct win/loss interviews monthly to inform roadmap prioritization and competitive content
- Run a weekly GTM sync with Growth, CS, and Product
- Provide insights for roadmap planning (next two quarters), especially as they relate to competitive shifts or field learnings that influence prioritization
Requirements
- 4–7 years in product marketing, ideally in SMB or consumer SaaS with a self-serve checkout and light-touch sales motion
- Experience shipping GTM for features tied to revenue impact—not just awareness
- Comfortable owning positioning for both hardware and software products serving low-tech audiences
- Excellent communicator and structured thinker—bonus if you can share a portfolio or sample launch plan
- Strong collaborator with an operator mindset: you focus on outcomes, prioritize speed, and work through blockers
- Humble, self-aware, and persistent
Benefits
- 401(k)
- health insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingGTM strategymessaging frameworklaunch briefssales playbooksuser lifecycle managementcompetitive analysiscase study generationwin/loss interviewsroadmap planning
Soft skills
excellent communicatorstructured thinkerstrong collaboratoroperator mindsetoutcome-focusedprioritizationproblem-solvinghumbleself-awarepersistent
