Product Marketing

• Lead Go-to-Market Strategy & Integration: Build end-to-end alignment between compliance stakeholders and business objectives to drive revenue goals.
• Own Content and Messaging: Serve as the strategic owner for writing, designing, and stewarding content and messaging, ensuring the value proposition of acquired compliance companies is seamlessly integrated into the overall ReSource Pro brand.
• Drive Campaign Execution & Growth: Lead the creation and implementation of integrated marketing campaigns across various channels (search engines, social media, ABM, events, etc.) designed to execute a digital customer journey, convert audiences, and achieve quarterly goals.
• Manage Cross-Functional Alignment: Own the project management of growth and integration initiatives, ensuring teams across marketing are activated and aligned to meet deadlines and key performance indicators (KPIs).
• Collaborate and Problem Solve: Work with and enable internal go-to-market teams, including sales, product, and operations, and demonstrate an ability to work through complex problems and present solutions to audiences at every level.

GTM Marketing Strategist – Insurance Compliance

Senior Director, Product Marketing

GTM Strategy Lead, Loans

Go-To-Market Engineer

Product Marketing Associate

Product Marketer – Mid-Senior