Product Marketing Lead
SeatGeek
GTM Marketing Strategist – Insurance Compliance
ReSource Pro
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $64,734 - $109,549 per year
Job Level
SeniorLead
Tech Stack
Go
About the role
- Lead Go-to-Market Strategy & Integration: Build end-to-end alignment between compliance stakeholders and business objectives to drive revenue goals.
- Own Content and Messaging: Serve as the strategic owner for writing, designing, and stewarding content and messaging, ensuring the value proposition of acquired compliance companies is seamlessly integrated into the overall ReSource Pro brand.
- Drive Campaign Execution & Growth: Lead the creation and implementation of integrated marketing campaigns across various channels (search engines, social media, ABM, events, etc.) designed to execute a digital customer journey, convert audiences, and achieve quarterly goals.
- Manage Cross-Functional Alignment: Own the project management of growth and integration initiatives, ensuring teams across marketing are activated and aligned to meet deadlines and key performance indicators (KPIs).
- Collaborate and Problem Solve: Work with and enable internal go-to-market teams, including sales, product, and operations, and demonstrate an ability to work through complex problems and present solutions to audiences at every level.
Requirements
- 7+ years of experience with B2B Marketing.
- 5+ years of experience managing and executing content and digital strategies.
- Strategic thinking and planning skills with a proven track record of executing high-impact, results-oriented integrated marketing campaigns.
- Excellent content creation and deployment skills, including managing marketing team inputs.
- Strong project management skills with the ability to juggle multiple projects and deadlines, preferably with experience in Wrike or a similar project management tool.
- Strong influencing skills and the ability to motivate cross-functional teams and drive best practices in a fast-paced, dynamic, and matrixed environment.
- Insurance industry experience is a plus.
Benefits
- 100% paid employee health insurance available on Day 1
- Eligible for all medical, dental, and vision benefits on Day 1
- Remote positions are Internet stipend-eligible
- 401k with employer match, vested on Day 1
- HSA/FSA available
- Long Term and short-term disability employer-provided
- Generous PTO plan with paid holidays + floating holidays
- Development and growth opportunities
- Comprehensive wellness program and prioritization of employee health
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B MarketingContent StrategyDigital StrategyIntegrated Marketing CampaignsContent CreationProject Management
Soft skills
Strategic ThinkingProblem SolvingInfluencingMotivating TeamsCollaboration
