Senior Director, ABM Strategy and Transformation
HP
Senior Director, Marketing
Get Well
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $170,000 per year
Job Level
Senior
About the role
- Drive full stack marketing efforts across brand, demand generation, and product marketing, creating an integrated, full funnel marketing strategy across multiple channels (inbound, outbound, events, thought leadership, PR, website/digital)
- Build and manage a high-functioning and data-driven enterprise B2B marketing team across multiple disciplines and levels
- Craft a differentiated brand narrative that clearly communicates the impact of Get Well’s AI powered solutions on patient care and operational ROI
- Translate complex AI technologies into simple, compelling value propositions tailored to healthcare executives, clinicians, and IT decision makers
- Create scalable approaches to increase revenue growth, driving all inbound / outbound lead gen efforts and planning, executing, and measuring results
- Partner with sales leadership to define monthly, quarterly and annual targets for qualified leads across a portfolio of products to support Get Well's growth objectives
- Track and report to leadership on key metrics and performance indicators such as conversion rates and attribution relative to viable sales pipeline
- Influence cross-functional teams (sales, client services, product marketing, product management, business development, corporate development, operations) and play significant role in strategy and tactics
- Report directly to the Chief Revenue Officer; play a leadership role in go-to-market strategy
- Expected to travel occasionally to Get Well's Bethesda, MD headquarters; additional travel may be required
Requirements
- 10+ years of enterprise marketing experience with minimum 5 years leading a full stack marketing team
- Enterprise healthcare experience preferred
- Proven experience building and leading marketing strategies emphasizing AI or advanced analytics in healthcare or life sciences
- Deep experience and understanding of enterprise healthcare, payor, and/or government healthcare highly desired
- Strong ability to develop high-impact storytelling connecting emerging tech with real-world ROI
- Highly analytical and data driven with execution mindset based on quantifiable business outcomes and ROI
- Quantifiable lead generation through strong demand generation and outbound/inbound efforts; proven track record in directly contributing to revenue
- Understanding of how to quickly accelerate Account Based Marketing (ABM) work to drive deep connection with key accounts
- Demonstrated ability to build market leadership through strong PR, digital media, and branding strategy
- Experience bringing new products to market, packaging, and driving utilization within existing client base
- Exceptional communicator and inspirational leader; comfortable working with clients, internal constituents and vendors; experienced at motivating and developing team members
- Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI in accordance with organizational policy and Federal, State, and local regulations
- Ability to travel occasionally to Bethesda, MD headquarters
