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Director of Marketing

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full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $170,000 - $190,000 per year

Job Level

Lead

About the role

  • Develop and own the end-to-end marketing strategy for GROW high-impact tutoring and AI solutions to increase awareness, engagement, and conversion
  • Lead execution of high-impact campaigns across events, regional dinners, sponsorships, press, thought leadership, and paid media
  • Partner with SDRs and AEs to improve lead quality and outbound performance; manage email content and sequences in SaleLoft
  • Collaborate with Sales, Customer Success, and Marketing to build repeatable, scalable campaign playbooks
  • Ensure marketing tools (HubSpot, Canva, SalesLoft, etc.) are supporting needs
  • Manage one direct report (Senior Product Marketing Manager)
  • Own marketing funnel reporting in partnership with Sales
  • Report to the Chief Revenue Officer

Requirements

  • 8+ years of marketing experience, including 5 years in B2B EdTech marketing and/or enterprise marketing
  • Deep understanding of the K-12 landscape and district decision-making process
  • Strategic thinker with a bias for action (comfortable leading, building, and doing)
  • Strong verbal and written communicator able to influence cross-functional teams
  • Proven ability to execute campaigns that deliver measurable pipeline and revenue impact
  • Experience in fast-paced startup environments and comfort with ambiguity
  • Attention to detail is critical (applicants asked to respond to application questions)
  • Experience with marketing tools/platforms: HubSpot, Canva, SalesLoft (and managing email content/sequences in SalesLoft)
  • Experience managing direct reports