Senior Product Marketing Manager
Luma AI
Job Level
Mid-LevelSenior
About the role
- Parspec: founded in 2021, digitizes and organizes construction product data with proprietary AI to maintain a catalogue of millions of products
- Own Parspec’s product marketing and content function; lead product launch campaigns, messaging, positioning, and content that fuels pipeline and sales enablement
- Set content cadence across channels (web, email, social, paid) and produce blog posts, whitepapers, case studies, webinars, videos, and sales collateral
- Plan and execute go-to-market strategies for new features; develop launch materials (pitch decks, one-pagers, email copy, FAQs, internal docs)
- Conduct competitive and market research and partner with PR to launch content to media or influencers
- Support Sales with tailored decks, battle cards, ROI/value calculators, customized collateral, and training to improve adoption of messaging and collateral
- Collaborate cross-functionally with Product, Sales, Customer Success; report to Head of Marketing
Requirements
- 6–8 years of experience in product marketing, content marketing, or a related B2B SaaS marketing role
- Experience developing go-to-market strategies and content for technical or enterprise software products
- Experience developing 1:1 and 1:few ABM programs and content for enterprise customers
- Outstanding written and verbal communication skills—you can distill complex ideas into clear, compelling messages
- Strong project management skills with the ability to drive multiple initiatives from concept to execution
- Comfortable working cross-functionally across Product, Sales, and Customer Success
- Familiarity with the construction, manufacturing or industrial supply sectors (preferred)
- Early stage start-up experience (preferred)
