Marketing Manager – Demand Generation
Newsela
Senior Director, ABM Strategy and Transformation
HP
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $183,650 - $275,450 per year
Job Level
Senior
About the role
- Develop and scale a high-impact ABM strategy, including one-to-one, one-to-few, and one-to-many approaches
- Align ABM initiatives with HP’s business goals to drive pipeline growth, customer loyalty, and retention
- Lead ABM transformation: process redesign, technology optimization, and structural evolution
- Partner with executive leadership to ensure ABM adoption and drive marketing-sales alignment with shared KPIs and account prioritization frameworks
- Oversee adoption and optimization of ABM platforms and integration with CRM, marketing automation, and analytics tools
- Leverage predictive analytics and AI-driven insights to optimize account engagement and influence pipeline growth
- Build, mentor, and lead a team of ABM specialists, content strategists, and campaign managers
- Work closely with sales, product management, customer success, and executive leadership to drive integrated strategies
- Define and track key ABM success metrics and continuously analyze performance to A/B test and iterate
- Champion ABM across HP and represent HP as a thought leader at industry events
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred or equivalent strategic marketing experience)
- 8+ years of B2B marketing experience, with at least 5 years leading ABM programs or similar targeted marketing strategies
- Demonstrated success in transforming marketing functions, implementing ABM frameworks, and aligning marketing with sales
- Expert knowledge of ABM methodologies, principles, and best practices
- Proven leadership in change management, strategy execution, and team development
- Strong analytical skills with experience using data-driven insights to optimize marketing impact
- Excellent communication and executive-level presentation skills
- Proficiency in CRM, marketing automation, and ABM platforms
- Experience leveraging predictive analytics and AI-driven insights to optimize account engagement
