Senior Product Marketing Manager
Luma AI
Senior Marketing Manager II, Retailer Marketing
Instacart
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $167,000 - $224,000 per year
Job Level
Senior
About the role
- Lead the Enterprise Retailer Marketing pod focused on White Label marketing growth
- Build retailer relationships as a leading expert in omni-channel marketing strategies for ecommerce delivery platforms
- Own the White Label marketing strategy and represent retailer needs for product prioritization and channel development
- Drive adoption of new marketing programs (e.g., Lifecycle CRM) and best practices across retailers
- Enable retailers via playbooks, creative strategy, and channel consultation
- Develop Joint Annual Marketing Plans with co-invested retailers, including strategy, channel plans, trafficking, measurement, and optimization
- Integrate and execute White Label marketing channels across OTT, OLV, Streaming Audio, CRM, Direct Mail, SEM, Google PLA, Paid Social, Influencer, and others
- Generate playbooks to educate and enable merchandising and marketing levers to drive bigger baskets and higher frequency
- Drive strategy around scalable marketing levers and leverage AI to customize assets at scale
- Integrate ad opportunities across retailers to grow revenue
- Own executive updates and reporting on White Label Marketing Growth workstream progress
- Collaborate with Marketing Analytics and Data Science to define measurement methodologies and dashboards
- Scale marketing growth by implementing cost-to-serve model and hiring team members to support execution
Requirements
- Bachelor's degree in marketing, business, or related field
- 10+ years of experience in growth or channel marketing in the Retail or technology industry
- Experience working on both B2B and B2C products and marketing
- Deep understanding of the advertising/marketing ecosystem and ability to translate technical concepts into customer value propositions
- Proven success working with external partners or retailers
- Excellent written and verbal communication skills
- Proven track record of developing and executing successful go-to-market strategies and playbooks
- Strong analytical skills and data-driven mindset
- Highly organized and detail-oriented with ability to manage multiple projects
- Executive presence and ability to articulate marketing concepts to broad audiences
- Enjoy working with external audiences and have strong communication skills
- Preferred: MBA preferred
