Senior Campaign Manager
ButterCMS 🧈
Job Level
Senior
About the role
- Leadng the regional Field Marketing teams across Europe, setting strategy, priorities, and ways of working
- Developing and executing integrated campaigns across events, webinars, ABM, and comms/PR that drive measurable sales pipeline
- Collaborating closely with sales, product, and partner teams to align marketing activities with business goals
- Managing and optimising regional budgets, ensuring strong ROI on marketing spend
- Overseeing data-driven reporting and analytics, using CRM and marketing automation to measure, track, and improve performance
- Acting as a senior stakeholder in regional GTM planning, contributing to pipeline forecasts and market strategy
- Coaching and developing a growing team, fostering a high-performance and creative culture
Requirements
- 7-10 years of experience in B2B marketing, with at least 2–3 years in field, partner, or regional marketing roles.
- Track record in tech, SaaS, fintech, or payments environments.
- HBO or WO degree in Marketing, Business, or related field
- Proven success in planning and executing field/partner campaigns that generate pipeline.
- Experience with ABM and CRM/automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.
- Strong understanding of B2B sales cycles and demand generation.
- Excellent stakeholder management skills and the ability to partner with sales, product, and external partners.
- Analytical mindset: you know how to track, measure, and optimise ROI.
- Experience in remote team leadership and project management.
- Fluent in English (other European languages are a plus).
- Strong sense of taste and creative judgment — you know what ‘good’ looks like.
- Experience applying AI tools in marketing — whether for campaign personalisation, content generation, data analysis, or workflow automation.
- Nice to have: Background in field marketing for SaaS, fintech, or payments; Exposure to comms/PR and event management; Channel/partner marketing experience.
