Senior Data Analyst, Lifecycle Marketing
Thrive Market
CloudJavaPythonScalaSparkSQLTableau
Product Analytics Strategist
General Motors
full-time
Posted on:
Location Type: Hybrid
Location: Detroit • California, Missouri, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $81,000 - $131,600 per year
Job Level
Mid-LevelSenior
Tech Stack
JavaScriptPythonSQLTableau
About the role
- Partner with product managers, designers, and engineers to define analytics requirements for new features and enhancements across eCommerce and mobile experiences
- Translate business questions and measurement goals into detailed tracking plans specifying event names, parameters, and data layer structure
- Ensure accurate implementation of tracking plans through QA/testing and collaborate with development teams to resolve data quality issues
- Work hands-on with in-house data products and analytics platforms to capture, structure, and analyze digital product performance data
- Analyze clickstream, transaction, and engagement data to uncover root causes, identify experience enhancements, market opportunities, and solution gaps
- Build and maintain reporting, dashboards, and workspaces to monitor KPIs such as conversion rate, retention, average order value, MAU/DAU, and customer lifetime value
- Translate insights into actionable recommendations and present them to digital product teams, leadership, and cross-functional stakeholders
- Partner with vendors and agency partners to measure the impact of new features, A/B tests, merchandising changes, and customer experience improvements
- Contribute to the strategic development and optimization of the eCommerce and mobile analytics tool stack (Adobe Analytics, Google Analytics 4, mobile instrumentation)
- Stay informed on industry trends in digital commerce, mobile UX, personalization, and marketing technology
- Manage project timelines, requirements, and communications to ensure deliverables meet deadlines and quality standards
Requirements
- BA/BS in Marketing, Business, Statistics, Computer Science, Economics, or related field
- 3+ years in analytics or development, ideally in digital product or commerce
- Experience gathering business and technical requirements for analytics instrumentation
- Ability to translate requirements into tracking plans, data layer specifications, and implementation briefs
- Familiarity with tag management systems, SDK-based event tracking, and event taxonomy design
- Understanding of standard eCommerce and mobile app behavioral metrics (conversion funnels, retention, engagement)
- Hands-on experience validating analytics implementations and troubleshooting data quality issues
- Knowledge of SQL for event-level data analysis; Python or other scripting languages is a plus
- Strong collaboration skills to work effectively with product managers, engineers, and data teams
- Preferred: experience with Adobe Launch or Google Tag Manager
- Preferred: experience with Power BI, Tableau, Google Data Studio
- Preferred: experience working in an agile development environment
- Preferred: basic understanding of HTML, CSS and JavaScript
- Work authorization: GM does not provide immigration-related sponsorship for this role (do not apply if you will need sponsorship)
Benefits
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Accounts
- Retirement savings plan
- Sickness and accident benefits
- Life insurance
- Paid vacation & holidays
- Tuition assistance programs
- Employee assistance program
- GM vehicle discounts
- Incentive pay program (bonus potential based on company, job level, and individual performance)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
analyticstracking plansdata layer specificationsSQLPythonevent trackingA/B testingeCommerce metricsdata quality validationHTML
Soft skills
collaborationcommunicationproject managementanalytical thinkingproblem solvingpresentation skillsstrategic developmenttime managementattention to detailadaptability
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