Thrive Market

Senior Data Analyst, Lifecycle Marketing

Thrive Market

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $130,000 - $170,000 per year

Job Level

Senior

Tech Stack

CloudJavaPythonScalaSparkSQLTableau

About the role

  • Lead high-impact, end-to-end analytics projects that inform key business and product strategies
  • Partner cross-functionally with stakeholders to align on priorities and translate questions into analytical frameworks
  • Deliver clear, data-driven insights that influence decision-making across the organization
  • Design and maintain dashboards, models, and datasets that empower business teams to self-serve and track performance
  • Identify data quality issues and help resolve inconsistencies across source systems
  • Leverage external and internal data to uncover category and pricing opportunities
  • Support lifecycle and engagement analytics to inform retention, LTV, and user journey improvements
  • Collaborate with Finance to measure and forecast the financial impact of product and business decisions
  • Respond to ad hoc analytical requests with accuracy, efficiency, and business context
  • Bring thought leadership to Thrive Market’s data practices — recommending new ways to enhance our analytical toolkit and processes
  • Partner with the Retention Marketing team to evaluate customer journey touchpoints, measuring the effectiveness of email, SMS, and app engagement campaigns
  • Build dashboards and models to monitor lifecycle KPIs (churn, reactivation, engagement rates), identifying opportunities to improve retention and loyalty
  • Deliver insights that inform personalization strategies and CRM segmentation, enabling more relevant, data-driven communications that enhance customer lifetime value

Requirements

  • 7+ years of experience in data analytics, with a strong track record of business impact
  • MBA with a focus in analytics, strategy, or a related quantitative field
  • Advanced SQL skills
  • Proficiency in a programming language (e.g., Python, Java, Scala, or C++)
  • Experience with large-scale data tools such as Hive, Spark, or similar
  • Hands-on experience with Snowflake or other modern cloud data warehouses
  • Strong foundation in statistics and multivariate regression
  • Expertise in data visualization and BI tools (Domo, Tableau, Looker, etc.)
  • Ability to clearly communicate insights to non-technical audiences and influence decision-making
  • Experience in eCommerce or subscription businesses is a strong plus
  • Familiarity with A/B testing, web analytics (GA, Amplitude, Mixpanel), and customer journey analysis
  • Curious, collaborative, and highly self-motivated — with a bias for action and a business-first mindset
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