Field Marketing, Startups
Stripe
Product Marketing Manager
FREENOW
full-time
Posted on:
Location Type: Office
Location: Barcelona • 🇪🇸 Spain
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Partner with Product, Brand, CRM, and Performance Marketing teams to define and implement go-to-market strategies for new app features and services
- Translate product updates into clear, benefit-driven messaging for both B2C and B2B audiences
- Lead multi-channel communications across in-app messaging, email, push notifications, and paid media (TV, OOH, radio, digital)
- Drive user awareness, adoption, and engagement through testing, data insights, and creative storytelling
- Collaborate with local market teams across seven countries to tailor campaigns and messages for regional relevance
- Stay up to date with the product roadmap and proactively identify communication opportunities
- Bring insights from users and competitors back to product teams to influence roadmap and priorities
Requirements
- 5+ years of experience in Product Marketing, ideally in B2C or B2B apps, marketplaces, or digital services
- Proven track record in launching features and delivering successful product adoption campaigns
- Deep understanding of highly competitive, fast-paced industries such as mobility, delivery, or e-commerce
- Experience collaborating closely with cross-functional Product and Tech teams
- Strong written and verbal communication skills in English (other European languages a plus)
- Creative and strategic mindset with a data-driven approach to problem-solving
- Ability to work autonomously in a dynamic, international environment
Benefits
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
- Plus more local benefits depending on your work location!
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product MarketingB2CB2Bdigital servicescampaign managementdata insightsuser engagementfeature launchingcommunication strategiescreative storytelling
Soft skills
strong written communicationstrong verbal communicationcreative mindsetstrategic mindsetdata-driven problem-solvingautonomous workcollaborationadaptabilityinfluencingregional relevance
