Stripe

Field Marketing, Startups

Stripe

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, Illinois, New York, Washington

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Job Level

Mid-LevelSenior

About the role

  • Develop and oversee the regional field marketing strategy and execution plan to fuel pipeline growth with the Startups and SMB sales teams across the Americas
  • Own key business and revenue metrics, providing cross-functional insights to drive continuous optimization and improvement
  • Partner closely with Demand Generation, Product Marketing, Sales, Customer Success, and Partnerships teams to develop and execute integrated marketing campaigns
  • Lead the development and implementation of the Americas regional events strategy, including third-party and Stripe-hosted events (in-person, virtual, and hybrid)
  • Design and execute mid- and lower-funnel regional marketing programs to accelerate leads, opportunities, and revenue growth
  • Serve as a thought leader representing the Americas as we build Stripe's global startup and SMB strategies
  • Develop a focus on acquiring AI companies and creating compelling plans, offers and approaches to effectively engage this unique cohort
  • Leverage Stripe's marketing tech stack and analytics capabilities to drive data-driven decision-making and optimize the field marketing engine

Requirements

  • 5+ years of relevant B2B field marketing experience, leading regional strategies across multiple customer segments, and products
  • Proven track record of executing field marketing programs and events that drive new customer acquisition and pipeline growth
  • Expertise in developing and executing scaled and targeted multi-channel marketing campaigns across the full funnel
  • Experience working in both digital and in-person event environments, with a deep understanding of how to integrate event experiences into the buyer's journey
  • Successful track record of collaborating with Sales teams, including joint planning, lead management, and earning trust as a strategic partner
  • Strong analytical and data-driven decision-making skills with ability to synthesize and communicate business health with leadership
  • Experience working with funded startups or VCs in North America is preferred
  • Excellent communication, collaboration, and project management capabilities
  • Startup mentality with a bias for action and the ability to thrive in a fast-paced environment