Director, Segment Marketing
Fidelity Investments
Senior Manager, Wholesale Marketing – Retail Media
adidas
full-time
Posted on:
Location: Oregon • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead the marketing strategy for Amazon while ensuring alignment with the other WHS digital leads
- Develop, optimize, and manage RMN investments to drive brand awareness, traffic, and sell-through across digital platforms
- Partner with cross-functional teams to execute data-driven media strategies and ensure alignment with commercial objectives while maximizing ROAS
- Oversee content creation, media investments, performance tracking, and digital retail marketing activations to enhance consumer engagement and revenue growth
- Develop and execute RMN strategy for Amazon and share learnings across other retail media platforms
- Plan, execute, and report digital media investments to drive visibility, engagement, and conversion across digital retail
- Ensure RMN activations align with brand priorities, seasonal campaigns, and product launches
- Partner with external RMNs, agencies, and digital publishers for best-in-class execution
- Lead paid media and content marketing strategies within wholesale digital environments
- Oversee display, sponsored search, and programmatic media within RMN platforms, optimizing for cost efficiency and performance KPIs
- Collaborate with Brand Communications and Digital Activation teams for tailored content
- Own marketing strategy and budget for content, retail and RMN, ensuring efficient use of resources to maximize ROAS
- Develop and maintain reporting frameworks to track campaign effectiveness, SOV, and media efficiency
- Analyze retailer sales data, consumer insights, and digital KPIs to drive optimization strategies
- Work closely with Sales and Merchandising, Finance, Business Development, and global marketing teams to ensure cohesive go-to-market plans
- Manage direct reports and cross-functional teams, fostering a high-performance culture
Requirements
- Deep expertise in Retail Media Networks (RMNs), paid media, and ecommerce digital advertising
- Proven ability to optimize retail media investments and drive measurable growth through paid media
- Strong understanding of data-driven decision-making, analytics, and media reporting
- Experience managing large go to market calendars and budgets to drive ROI
- Excellent cross-functional collaboration skills with the ability to influence across teams and external partners
- Strong project management skills with the ability to execute complex digital marketing campaigns
- Highly adaptable and comfortable working in a fast-paced, test-and-learn environment
- Bachelor’s degree in Marketing, Business, Digital Media, or a related field
- 5-7 years of experience in digital marketing, retail media, ecommerce, or paid media strategy
- Proven track record of managing Retail Media Network (RMN) strategies across wholesale or ecommerce partners
- Strong analytical skills with experience in media performance measurement, ROAS tracking, and KPI reporting
- Previous experience in wholesale, consumer retail, or digital commerce preferred
- Advanced Excel and media analytics platform proficiency
- Equivalent combination of education and/or experience may be substituted for degree
