Field Marketing, Startups
Stripe
Senior Manager, Web Sales and Marketing
1-800 CONTACTS
full-time
Posted on:
Origin: • 🇺🇸 United States • Utah
Visit company websiteJob Level
Senior
About the role
- Utilize web analytics and sales data to monitor and optimize traffic, sources, audiences and conversion
- Run continuous experimentation using A/B testing tools, RTBs, offers and persuasive copy
- Manage product presentation on the website including RTBs, language, images, descriptions, and categorization
- Create engaging visuals and compelling copy to highlight key products and promotions
- Map customer journeys and build sales funnels optimized for fast loading times and mobile-first
- Regularly gather and act on user feedback
- Partner with marketing and pricing teams to plan and execute online promotions, discounts, and special offers
- Integrate personalization and targeting capabilities into the website customer experience
- Stay up to date with industry trends, competitor activities, and customer preferences to inform merchandising decisions
Requirements
- 5-10 years of experience leading cross functional teams in e-commerce and web sales
- Bachelor’s degree in marketing, business, or a related field
- Strong analytical skills
- Excellent communication and collaboration skills
- Creative mindset with a keen eye for detail
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Experience with A/B testing and data-driven decision-making
- Knowledge of the eyecare or contact lens industry is a plus
