Chief Marketing Officer

• Develop and maintain product positioning, value propositions, and messaging by persona and use case
• Translate product capabilities into customer outcomes, proof points, and differentiated narratives
• Build and evolve core messaging artifacts, including pitch decks, web copy, one-pagers, and solution briefs
• Lead go-to-market strategy for new products and major releases, including launch plans, milestones, and success metrics
• Partner with Product to shape launch scope and packaging, and to align timing with readiness across teams
• Coordinate cross-functional launch execution across marketing channels, sales, customer success, and support
• Build sales enablement assets, including decks, competitive talk tracks, objection handling, demos narrative, and battlecards
• Train sales and customer-facing teams on messaging, ideal customer profiles, use cases, and differentiation
• Partner with Revenue Operations to support the adoption of messaging and assets in sales workflows
• Run customer and prospect research to inform messaging, packaging, and roadmap priorities
• Track competitive landscape, create competitive intelligence, and inform product strategy and GTM choices
• Define and maintain ideal customer profile, personas, and segmentation in partnership with Growth and Sales
• Support pricing and packaging work, including plans, add-ons, value metrics, and monetization motions
• Partner with Product and Customer Success to drive feature adoption and reduce time to value
• Monitor performance and continuously optimize based on pipeline, conversion, retention, and feedback
• Act as the connector across Product, Sales, Customer Success, and Marketing
• Establish repeatable processes for launches, enablement, and competitive updates
• Access to a private & secure workspace, free from distractions
• Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
• An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)

FMG

Product Marketing Director – Mid Market/Enterprise