Segment Marketing Manager – AR

FMG

Segment Marketing Manager responsible for demand generation campaigns for Agency Revolution segment at FMG. Focused on executing marketing strategy and driving awareness and leads in financial services industry.

Posted 6/18/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Plan, build, execute, and optimize multi-channel demand generation campaigns across email, paid advertising, social media, content, webinars, and events.
Own the full campaign lifecycle from strategy and copywriting through launch, reporting, and optimization.
Write, build, and schedule marketing emails in HubSpot while maintaining a consistent campaign cadence.
Conduct A/B testing on subject lines, messaging, CTAs, landing pages, and campaign flows to improve performance.
Leverage AI tools to accelerate campaign creation, content development, audience research, reporting, and workflow efficiency.
Produce high-quality marketing copy for emails, landing pages, blogs, downloadable resources, webinars, social media, and sales enablement materials.
Develop and maintain a content calendar aligned to business priorities and buyer journeys.
Collaborate with product, sales, and marketing leadership to ensure messaging clearly communicates customer value and market differentiation.
Own webinar execution from planning through post-event follow-up, including registration pages, promotion, hosting, reporting, and on-demand distribution.
Manage conference and event marketing activities, including campaign setup, pre- and post-event communications, lead management, and performance tracking.
Coordinate partner marketing initiatives including co-hosted webinars, guest content, advertising placements, and shared campaigns.
Build and maintain relationships with partners, influencers, and industry organizations to expand reach and create new opportunities.
Manage Protection & Benefits social channels, including content creation, scheduling, community engagement, and reputation management.
Track and report on campaign performance across all channels with a focus on pipeline, MQLs, conversion rates, and revenue impact.
Analyze campaign results, identify trends, and provide recommendations to improve performance.

Requirements

What you’ll need

5-7 years of experience in demand generation, campaign marketing, or a related B2B marketing role
Experience in the insurance industry is a plus, particularly working with independent agencies, brokers, or related financial services organizations.
Proven ability to run the full campaign lifecycle independently — from strategy and copy through execution and reporting.
Strong HubSpot proficiency (email, workflows, landing pages, reporting); experience with ClickUp or similar project management tools is a plus.
Experience leveraging AI tools to improve content creation, campaign execution, research, and productivity.
Excellent writer — comfortable producing first drafts of emails, blogs, social posts, and sales collateral without heavy oversight.
Comfortable presenting and hosting live webinars and virtual events.
An analytical mindset with the ability to pull insights from campaign data and translate them into action.
Highly organized, self-directed, and calm under the pressure of competing deadlines.

Benefits

Comp & perks

Medical with $0 co-pay
Telehealth plan
Dental
Vision
Health Savings Account (HSA) with generous employer contributions
Flexible Spending Accounts (FSA)
Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
Company-paid Short & Long Term Disability coverage
Company-paid Employee Assistance Program (EAP)
Matching 401(k) with immediate full vesting
On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
Internet & Gym Reimbursement!

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationcampaign marketingA/B testingcopywritingcontent developmentemail marketingcampaign optimizationdata analysispipeline trackingconversion rate optimization

Soft Skills

excellent writingpresentation skillsanalytical mindsetorganizational skillsself-directedcalm under pressurecollaborationrelationship buildingcommunicationcreativity