Fluent, Inc

Product Marketing

• Develop and maintain high-impact enablement materials, including one-pagers, vertical sheets, capability overviews, battlecards, and case study narratives.
• Support product launches with structured messaging, internal briefs, and sales readiness materials.
• Equip Sales with messaging toolkits that align to active campaigns and GTM priorities.
• Act as an intermediary between our GTM team and brand to ensure that materials are always best in class and personalized.
• Own the development and scaling of Fluent’s customer storytelling strategy, translating client outcomes into compelling case studies and proof narratives that support sales and marketing efforts.
• Partner with Sales and Customer Success to identify flagship accounts and secure referenceable client stories that strengthen credibility in priority segments.
• Develop reusable proof frameworks and narrative templates that enable consistent storytelling across campaigns, website, and sales materials.
• Extend Fluent’s core positioning into priority verticals, adapting value propositions to resonate with specific buyer segments.
• Develop vertical-specific messaging frameworks grounded in customer insight, use cases, and competitive context.
• Support go-to-market strategy for new product launches, ensuring clear positioning and commercial readiness.
• Maintain and evolve core value propositions to reflect product updates and market shifts.
• Clarify competitive differentiation and support competitive intelligence efforts in partnership with Revenue Marketing.
• Ensure messaging consistency across business lines and buyer touchpoints.
• Lead ongoing competitive research to clarify positioning, identify whitespace opportunities, and strengthen differentiation.
• Translate competitive insights into actionable enablement materials, including battlecards, objection-handling frameworks, and differentiation guides.
• Monitor industry trends across retail, CPG, creator, and performance marketing ecosystems, producing insight-driven content that reinforces Fluent’s market authority.
• Develop industry-facing thought leadership content that reflects emerging trends, category shifts, and client needs — ensuring messaging remains relevant and forward-looking.
• Partner with Growth Marketing to ensure campaign messaging aligns with established positioning, vertical priorities, and customer proof points.
• Collaborate on website messaging, email, and paid copy to maintain narrative consistency and commercial clarity across channels.

Product Marketing Manager – Commerce Media

Marketing

• Lead and execute Fluent’s B2B revenue marketing strategy across a core area of the business
• Establish quarterly revenue marketing plans grounded in data
• Plan and execute integrated, multi-channel demand programs
• Define performance benchmarks and success metrics for demand initiatives
• Establish an end-to-end marketing-to-sales funnel
• Design and implement a robust attribution framework
• Own full-funnel performance reporting
• Evaluate performance at the segment, channel, and campaign level
• Serve as the marketing partner to the General Manager & Sales lead
• Define and enforce lead qualification standards
• Support sales with structured messaging frameworks
• Translate marketing performance data into actionable insights
• Establish a closed-loop feedback system
• Define and oversee the lifecycle, automation, and attribution architecture
• Implement disciplined campaign planning and calendar governance
• Lead, mentor, and develop marketing talent
• Bring experience within B2B performance marketing

Director of Revenue Marketing

Security Engineer

• Design, implement, and maintain security controls across AWS services (EC2, S3, RDS, EKS, ECS, Lambda, API Gateway)
• Configure and optimize AWS security services including GuardDuty, CloudTrail, CloudWatch, Security Hub, and AWS Config
• Implement VPC security architecture, network segmentation, security groups, and NACLs
• Manage CloudFront and ALB security configurations including WAF rules
• Secure containerized workloads and serverless architectures
• Design and implement least-privilege IAM policies, roles, and permission boundaries
• Manage AWS Identity Center (SSO) and integration with Okta
• Conduct access reviews and support user provisioning while maintaining security standards
• Implement secure service-to-service authentication patterns
• Monitor and respond to security alerts from GuardDuty, CloudTrail, and AWS security services
• Investigate and remediate security findings from Wiz cloud security platform
• Perform threat analysis and security incident investigation
• Develop security incident response playbooks for cloud threats
• Implement and maintain security controls for Databricks workspaces on AWS
• Support SOC 2 and other compliance audit requirements
• Maintain security documentation and audit trail evidence
• Enforce security policies and compliance standards across AWS accounts
• Partner with Engineering, DevOps, and IT teams to integrate security into cloud operations
• Automate security processes using Infrastructure as Code
• Document security architectures, procedures, and runbooks
• Provide security guidance on AWS best practices
• Coordinate with external security vendors, testers, and auditors as needed

AWS Cloud Security Engineer

Engineering Manager

• Drive ML/AI strategy: audience propensity models, lookalike modeling, and segmentation algorithms that improve campaign performance.
• Own ROAS optimization: develop and refine models that maximize return on ad spend for clients.
• Build production ML systems: feature engineering, model training, batch/online inference, and serving infrastructure.
• Establish MLOps practices: model versioning, monitoring, drift detection, and reproducible training pipelines.
• Champion experimentation: A/B testing frameworks, statistical rigor, and data-driven decision making.
• Lead and grow the Data Science team: hiring, mentoring, performance management, and career development.
• Partner with Product and Client Success to translate business requirements into ML solutions and communicate model capabilities.
• Coordinate with Data Platform team to ensure reliable data foundations and feature pipelines for modeling.
• Translate complex ML concepts into actionable insights for business stakeholders and executives.
• Set technical direction and foster a culture of innovation, rigor, and continuous improvement.

Engineering Manager – Data Science, AdTech

• Own Databricks platform strategy: architecture decisions, Unity Catalog migration, cost optimization, and operational excellence.
• Drive data pipeline development: real-time and batch pipelines using PySpark, Spark Structured Streaming, and Delta Lake.
• Establish data quality standards: validation frameworks, monitoring, alerting, and SLA management.
• Partner with Data Architects to translate Enterprise Data Models into performant physical implementations.
• Integrate streaming infrastructure: Kafka-based event-driven ingestion and processing.
• Build reporting capabilities: dashboards, KPIs, and self-service analytics for internal and client-facing use.
• Drive data storytelling: executive presentations, client reporting, and strategic business insights.
• Develop metrics frameworks: campaign performance, audience quality, and platform health KPIs.
• Support ad-hoc analysis for campaign optimization and business questions.
• Lead and grow DE and Analytics teams: hiring, mentoring, performance management, and career development.
• Coordinate with offshore partners to extend team capacity and manage distributed development workflows.
• Partner cross-functionally with Data Science, Product, and Client Success to align data capabilities with business needs.
• Champion engineering best practices: code reviews, CI/CD, testing, documentation, and observability.

Engineering Manager – Data Platform & Analytics, Databricks

Backend Engineer

• Lead multiple development teams: Core platform, SDK, and specialized engineers — hiring, mentoring, and performance management.
• Own technical strategy for platform architecture, API design, and SDK development.
• Drive engineering excellence: code quality, testing practices, CI/CD, and technical debt management.
• Partner with Product Management to translate roadmap priorities into technical execution plans.
• Coordinate client integrations: technical requirements, implementation support, and partner API development.
• Manage offshore development partnerships to extend team capacity and deliver on roadmap commitments.
• Ensure platform reliability: monitoring, incident response, and operational excellence.
• Build scalable backend services: APIs, integrations, and event-driven architectures.
• Foster engineering culture: knowledge sharing, technical growth, and cross-team collaboration.

Engineering Manager – Development, C# / .NET / High Availability

Security Operations

• Monitor, investigate, and respond to security incidents and alerts in real-time
• Manage and optimize security tools including Crowdstrike and Wiz
• Conduct threat hunting and proactive security analysis to identify potential vulnerabilities
• Develop and maintain security incident response playbooks and documentation
• Perform log analysis and correlation to identify security events and anomalies
• Support SOC2 audit preparation and maintain ongoing compliance requirements
• Assist with other security and compliance certification standards and frameworks
• Implement and enforce security policies, procedures, and controls
• Conduct security assessments and risk evaluations
• Maintain evidence collection and documentation for audit purposes
• Serve as a security resource and advisor to end users, providing guidance on security best practices
• Partner with development teams to integrate security into the software development lifecycle
• Communicate security incidents and risks to both technical and non-technical stakeholders
• Provide security awareness training and guidance across the organization
• Balance security requirements with business needs while maintaining a customer service-oriented approach

Security Operations Specialist

Marketing Operations

• Serve as the primary owner of HubSpot, including CRM architecture and object model, lifecycle stages and definitions, automation, workflows, and routing, integrations, permissions, and governance.
• Proactively evolve HubSpot as Fluent’s GTM motion, product mix, and customer lifecycle change.
• Establish best practices for CRM usage across Marketing and Sales to ensure adoption and maintain data hygiene.
• Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, and measurement.
• Design and maintain dashboards for campaign performance, funnel conversion, pipeline influence, and channel efficiency.
• Enable marketing leaders by translating strategy into a scalable system design.

Product Marketing Manager – Commerce Media

Director of Revenue Marketing

AWS Cloud Security Engineer

Engineering Manager – Data Science, AdTech

Engineering Manager – Data Platform & Analytics, Databricks

Engineering Manager – Development, C# / .NET / High Availability

Engineering Manager – Development, C# / .NET / High Availability

Engineering Manager – Data Platform & Analytics, Databricks

Engineering Manager – Data Science, AdTech

Security Operations Specialist

Director, Marketing Operations – HubSpot