Director of Product Marketing, Rent
Flex
Director of Product Marketing, New Verticals
Flex
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $212,000 - $228,000 per year
Job Level
Lead
About the role
- Lead go-to-market strategy for new verticals; develop & execute GTM ensuring alignment with business objectives
- Own product positioning: define/manage core messaging, value propositions, customer profiles, and frameworks across channels
- Drive product growth: partner with product and CRM teams to develop in-product messaging and lifecycle communications to increase engagement and retention
- Champion market and customer insights: conduct primary research and synthesize market views to inform product positioning and GTM strategy
- Establish and own key metrics and OKRs for product marketing, ensuring alignment with company goals
- Collaborate closely with General Manager, strategy, and product leads to launch new products and reposition Flex in the market
- Lead 0-1 launches and manage cross-functional execution
Requirements
- 10+ years of experience in product marketing
- 3+ years in a leadership role in high-growth consumer or fintech environments
- Proven success leading go-to-market for new consumer products (0-1) with large user bases under regulatory and quality requirements
- Ability to influence senior stakeholders and lead cross-functional teams
- Exceptional analytical skills; translate complex data into actionable insights
- Blend of strategic and hands-on execution; outcome-oriented with a strong bias for action
Benefits
- Competitive pay
- 100% company-paid medical, dental, and vision
- 401(k) + company equity
- Unlimited paid time off + 13 company paid holidays
- Parental leave
- Flex Cares Program
- Free Flex subscription
- Remote flexibility within a hybrid work model (NYC or San Francisco)
- Candidates relocating to NYC or SF may be eligible for relocation assistance
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategyproduct positioningcustomer profilesin-product messaginglifecycle communicationskey metricsOKRsproduct marketingdata analysisproduct launches
Soft skills
leadershipinfluencingcross-functional collaborationanalytical skillsstrategic thinkingexecutionoutcome-orientedbias for action
