Director of Product Marketing, New Verticals
Flex
Director of Product Marketing, Rent
Flex
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $212,000 - $228,000 per year
Job Level
Lead
About the role
- Lead go-to-market strategy: develop and execute GTM strategy for Rent product aligned with business objectives
- Own product positioning: define and manage core messaging and value proposition, craft narratives and customer profiles, build consistency frameworks across channels
- Drive product growth: partner with product and CRM teams to optimize in-product messaging and lifecycle communications to drive engagement and retention
- Champion market and customer insights: conduct primary research and synthesize market view, act as voice of the customer to inform positioning and GTM
- Establish and own key metrics: define and track success metrics, establish OKRs for product marketing and ensure alignment with company goals
- Collaborate closely with General Manager of Rent and product leads as a core leader within the Rent division
- Hands-on execution and willingness to roll up sleeves in a high-growth environment
Requirements
- 10+ years of experience in product marketing
- 3+ years in a leadership role in high-growth consumer or fintech environments
- Proven success leading product marketing for consumer products with large user bases under regulatory and quality requirements
- Ability to influence senior stakeholders and lead cross-functional teams
- Exceptional analytical skills and ability to translate complex data into actionable insights
- Blend of strategic and hands-on execution with outcome-oriented mindset and bias for action
Benefits
- Competitive pay
- 100% company-paid medical, dental, and vision
- 401(k) + company equity
- Unlimited paid time off
- 13 company paid holidays
- Parental leave
- Flex Cares Program
- Free Flex subscription
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategyproduct positioningcustomer profilesin-product messaginglifecycle communicationssuccess metricsOKRsproduct marketinganalytical skillsdata translation
Soft skills
leadershipinfluencecross-functional collaborationstrategic executionhands-on executionoutcome-oriented mindsetbias for action
