Senior Manager, Lifecycle Marketing
Rover.com
Product and Lifecycle Marketing Lead
Kuda
full-time
Posted on:
Origin: • 🇿🇦 South Africa
Visit company websiteJob Level
Senior
About the role
- Lead the go-to-market (GTM) strategy for all new product launches, ensuring clear positioning, messaging, and multi-channel campaigns
- Own the lifecycle marketing strategy (email, push, in-app), mapping user journeys and defining experimentation strategies to drive activation, feature adoption, retention, and reactivation
- Lead and mentor a team of four people with scope to grow, covering product marketing and CRM execution, setting clear goals and creating development opportunities
- Collaborate with Product, Performance Marketing, Brand & Comms, and Customer Experience to ensure customers are at the heart of all GTM and lifecycle plans
- Conduct and oversee market research, customer interviews, and competitor analysis to uncover insights and shape messaging
- Translate product features into customer value, creating compelling communications across all touchpoints
- Manage tooling (e.g. Iterable) and processes to ensure lifecycle campaigns are data-driven, measurable and optimised
- Partner with Product and BI & Analytics teams to surface behavioural events and user attributes in the CRM platform - enabling timely, personalized communications, and robust segmentation
- Define and report on KPIs such as activation, retention, churn reduction, NPS, and feature adoption
- Act as the voice of the customer in leadership discussions, ensuring product and marketing strategies align with customer needs
Requirements
- 7+ years of experience in product marketing, lifecycle marketing or related roles, with proven success in driving adoption and retention
- Strong track record of planning and executing GTM strategies for digital products
- Hands-on experience with lifecycle marketing tools (Iterable or similar) and an understanding of marketing automation
- Exceptional storytelling skills: able to translate product features into customer benefit with clarity and creativit
- Analytical and data-driven with the ability to design experiments, interpret results, and iterate
- Experienced leader, able to manage, coach, and grow a team
- Strong collaboration skills: able to build consensus across Product, Brand, Comms and Growth
- Fintech or app-first consumer tech experience in African markets is an advantage
