Director, Customer Success – Merchant Services
Versapay
Senior Manager, Lifecycle Marketing
Rover.com
full-time
Posted on:
Origin: • 🇺🇸 United States • Washington
Visit company websiteSalary
💰 $153,430 - $190,766 per year
Job Level
Senior
About the role
- Lead the comprehensive pet parent lifecycle strategy across acquisition, engagement, and retention
- Continuously refine and update messages across the customer journey to ensure relevance
- Collaborate on data strategy and scalable message deployment via Iterable
- Serve as the authority on the Pet Parent audience, working with analytics, operations, and consumer research
- Advise product, marketing, and operations on optimizing the Pet Parent customer experience
- Develop annual learning agendas and experiments
- Establish annual booking targets, monitor lifecycle channel reporting, and report campaign performance
- Create business briefs for new lifecycle strategy needs and manage project implementation with stakeholders
- Develop customer journey maps and collaborate with UX for cohesive experiences
- Liaise on Marketing product GTM plans with product and marketing stakeholders
- Partner with Lifecycle Operations and Programming to ensure timely campaign execution
- Performance manage and develop a small team of strategists and campaign operators
- Stay informed about new features, technology, and AI and manage OKRs quarterly
Requirements
- 6+ years Lifecycle/CRM experience
- 4+ years people management experience
- Proven success in creating lifecycle marketing strategies that met business and revenue goals
- Experience building models and working with business targets
- Proficient in email/push/web/in-app campaign management and large ESPs (Iterable preferred)
- Customer-focused with experience in customer journey mapping
- Ability to prioritize, problem-solve, and advance projects
- Strong strategic and partnership skills
- Experienced in tracking and analyzing marketing campaigns
- Excellent communication and relationship-building skills
- Ability to create business rhythms that effectively inform stakeholders on plans and lifecycle performance
- Detail-oriented, self-starter, thrives in fast-paced environments
- Stays current on lifecycle marketing trends and standards
- College degree or equivalent experience
- (Bonus) Social, Paid, and Digital Marketing Experience
