Kuda

Performance Marketing

• Develop clear acquisition plans that align with broader business and marketing goals.
• Manage multiple workstreams simultaneously, ensuring campaigns are delivered to a high standard and on time.
• Understand how creative, channel strategy, targeting and measurement come together to drive overall results.
• Incorporate input from Product Marketing, Creative, Analytics and other stakeholders into decision-making.
• Execute and optimise acquisition campaigns across paid social, search, programmatic and other relevant channels.
• Analyse campaign and channel performance data to identify trends, insights and opportunities for improvement.
• Make data-informed recommendations to improve efficiency, volume and user quality.
• Support App Store Optimisation (ASO) initiatives to improve visibility and conversion across app stores.
• Design and run structured experiments across creatives, audiences, bidding strategies and formats.
• Work with teammates to test and adopt better ways of working as the business evolves.
• Adapt plans quickly in response to performance signals, platform changes or shifting priorities.
• Stay up to date with industry trends, platform updates and regulatory changes relevant to performance marketing.
• Work closely with Creative and Communications teams to ensure performance activity is aligned with broader messaging and audience strategy.
• Tailor channel and audience approaches in increasingly nuanced ways as insights deepen.
• Share learnings, best practices and insights with the wider team.
• Contribute to a culture of openness, collaboration and continuous improvement.

Senior Performance Marketer