Senior Manager, Lifecycle Marketing
Flex
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $145,000 - $164,000 per year
Job Level
Senior
About the role
- Own and lead the CRM program, driving business growth by enhancing the customer experience and improving retention
- Define and lead CRM strategy and champion the tech and tooling needed to create scalable, personalized customer journeys
- Drive new product and lifecycle communications for new verticals and product launches, focusing on advanced segmentation and user adoption
- Establish program analytics: define core metrics, lead reporting and analysis, and transform data into a strategic narrative that informs business decisions
- Manage and mentor a high-performing lifecycle marketing team, providing guidance on strategy, execution, and professional growth
- Collaborate cross-functionally with Product, Engineering, Marketing, and Compliance to ensure communications meet objectives and regulatory requirements
- Oversee all transactional and lifecycle communications and lead projects end-to-end to create seamless, personalized customer experiences
Requirements
- 7+ years in CRM or lifecycle marketing, with 2+ years in a leadership role, preferably within a highly regulated industry
- Demonstrated track record of building, scaling, and optimizing CRM programs with a direct focus on business-level impact and measurable ROI
- Strategic and hands-on: able to define high-level strategy and independently drive projects to completion with an outcome-oriented mindset
- Exceptional analytical skills: proficient at defining program-level metrics, interpreting data, and translating insights into a strategic narrative for leadership
- Future-focused: champion of CRM technology, adept at leveraging the latest tools for scalable, efficient, and personalized campaigns
- Cross-functional leader: ability to influence and lead diverse teams, driving alignment toward a shared vision in a fast-paced environment
Benefits
- Competitive pay
- 100% company-paid medical, dental, and vision
- 401(k) + company equity
- Unlimited paid time off + 13 company paid holidays
- Parental leave
- Flex Cares Program
- Free Flex subscription
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMlifecycle marketingprogram analyticsadvanced segmentationuser adoptiondata analysismetrics definitionstrategic narrativeproject managementbusiness impact
Soft skills
leadershipmentoringcollaborationstrategic thinkinganalytical skillsinfluencecommunicationoutcome-oriented mindsetcross-functional leadershipteam alignment