CRM Manager
NerdWallet
Cloud
Personalization Strategy Lead
Concord
full-time
Posted on:
Origin: • 🇺🇸 United States • Colorado, Florida, Illinois
Visit company websiteSalary
💰 $85,000 - $105,000 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Experimentation Strategy: Plan and run experimentation programs (A/B and multivariate tests) to validate hypotheses and optimize content, offers, and targeting. Derive actionable insights from experiment results to drive continuous improvement.
- Customer Experience Design & Analysis: Map and analyze customer experiences to identify opportunities for optimization or personalization at each touchpoint. Use data and customer feedback to continuously improve user experience and engagement.
- Personalization Strategy: Lead the development and execution of end-to-end personalization strategies across email, mobile, web, and other channels. Leverage customer data to deliver the right message to the right audience at the right time.
- Cross-Functional Collaboration: Work closely with marketing, analytics, and technology teams (both at Concord and the client) to implement and measure the impact of customer experiences. Identify and refine the "art of the possible" by aligning tool capabilities, data, customer needs, and business goals.
- Product Ownership & Delivery: Bring a product management mindset to experimentation and personalization initiatives. Take end-to-end ownership of projects – from concept and requirements through delivery – and ensure they meet defined success metrics. Monitor performance of experiments and report on KPIs, using data to inform ongoing strategy adjustments.
Requirements
- Experience: 5+ years of experience in digital product management or digital marketing, with a focus on experimentation, personalization, CRM, or digital product.
- Proven track record of delivering insights and experiments that drive results.
- Data-Driven Mindset: Strong analytical skills with the ability to interpret customer data and campaign performance metrics.
- User Experience Design & Experimentation: Demonstrated ability to design customer digital experiences and workflows. Experience conducting A/B tests or other experiments, and translating findings into product or marketing optimizations.
- Product Mindset: Ownership-oriented and results-driven approach. Able to set clear goals, manage backlogs/priorities, and deliver initiatives on time. Comfortable working in an agile environment and adapting to evolving requirements.
- Communication & Collaboration: Excellent communication skills with the ability to work effectively in cross-functional teams and client-facing environments. Able to articulate complex data insights to business stakeholders.
- Must be legally authorized to work in the United States without company sponsorship, now or in the future.
